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August 2010
Suicide prevention office:  Bridge
Suicide prevention office Ambient Ad -  Bridge

Description

Devastating facts: In Serbia in average 1500 persons take their own lives per year, 40 jumping from Belgrade bridges.

Idea: For this specific action, we have chosen biggest Belgrade bridge. From the bridge we have projected a message with phone number of the Suicide Prevention Office. The projected message and phone number can be seen when looking down from the bridge only.

Ambient advertisement created by McCann, Serbia for Suicide prevention office, within the category: Public Interest, NGO.

Caption

You are not alone

Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Savic
Creative coaching: Milos Stankovic, Yaniv Mlinarski
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Guest's picture

can it be seen in daytime?

Guest
Anonymous Author's picture

Good effort. Can't do much more than this beyond fencing off the bridge. Although, do they all go to the centre to jump?

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Hibon's picture

A good effort if it's only to draw attention to this problem and not to find a solution to the problem!

Hibon
Activity Score 3734

Simple ideas are the best !

F.Abboud's picture

I totally agree with you; they state that 40 cases out of 1500 made suicide from this bridge; you can't solve the problem by this ambient idea but yes you raise awareness through PR and word of mouth hoping that this may propel your message.

F.Abboud
Activity Score 218
Planner
jackmancer2017's picture

Bad copywriter. Should have wrote "Nobody likes you"

jackmancer2017
Dzsoi's picture

The shorter the better. My suggestion: "Jump!"

Dzsoi
Activity Score 8611
Copywriter
Guest's picture

we will post that note when you decide to climb onto a bridge

Guest
Guest's picture

Yeah, you are right. Message "Nobody likes you" would be great for potential suicider. I think that would be a great help for them.

Guest
ivan's picture

He was obviously joking. :)

ivan
Activity Score 14
Creative Director at Ads of the World
Guest's picture

You really think that a message "Nobody likes you" would be working positively on a person trying to commit suicide?

Guest
Blashyrkh's picture

The "You are not alone" copy looks a bit like "There are others waiting to jump. Go"

Blashyrkh
Activity Score 32890
Art Director
jackmancer2017's picture

1+, you bring up an important thought here.

jackmancer2017
Guest's picture

yes you are right. it means "hurry up" :)

Guest
riyelam's picture

Should be "Call me now" or something like that kind of seductive

riyelam
Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
Guest's picture

was it work???

Guest
Guest's picture

40 out of 1500.. So what about the other 1460?

Guest
Guest's picture

This bridge is the simbol of suicide in Serbia, since it's named after a famous poet that killed himself by jumping from it. The task was to draw attention to the problem, not to solve it (it would be too much to ask from one campaign, don't you agree?)

Guest
kurtberengeiger's picture

Agreed.

kurtberengeiger
Activity Score 7329
Copywriter
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