Devastating facts: In Serbia in average 1500 persons take their own lives per year, 40 jumping from Belgrade bridges.
Idea: For this specific action, we have chosen biggest Belgrade bridge. From the bridge we have projected a message with phone number of the Suicide Prevention Office. The projected message and phone number can be seen when looking down from the bridge only.
Ambient advertisement created by McCann, Serbia for Suicide prevention office, within the category: Public Interest, NGO.