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marco's picture

I agree, unless you are sitting in those 2 seats below it, you mighten get the idea. Perhaps the the message should have been next to the loops themselves
or the loops should have been red, just something to make it easier for the real target market the consumer, not award judges. That said, kinda feel i have seen
alot of this sort of stuff, even though this is an older ad.

marco
Activity Score 118
Other
Kateter's picture

headline is missing. just logo and claim are not enough for this ambient. otherwise nice placement.

Kateter
Activity Score 2029
Copywriter
brainzed's picture

I don't think you have to say much more… "Forever sport": everything is said.

brainzed
Activity Score 652
Art Director
benjaminbrown's picture

I agree, you don't need to over explain it, that really is the point of the piece.

Very nice, I like it.

benjaminbrown
Activity Score 439
Creative Director
Kateter's picture

I still disagree :-) how many people see this graffiti exactly the way it is presented here? well, not as many as those who see it from different (and thus less logical) perspective.
in your case you could place this on a garbage truck, theater ticket or wherever and it'll look the same. if you ad some sort of a headline (not necessarly boring as you implied) it gives it a context.
to me, this is big difference.

Kateter
Activity Score 2029
Copywriter
benjaminbrown's picture

But isn't the ad presented this way as a photograph? I don't think it's a viral piece.

benjaminbrown
Activity Score 439
Creative Director
Kateter's picture

it says ambient. to me this means that it's sprayed on the surface or it's a sticker or some other technique.

Kateter
Activity Score 2029
Copywriter
benjaminbrown's picture

Oh yeah, I didn't see that. fair enough.

Still I guess people sitting down on the tube opposite will get it.

benjaminbrown
Activity Score 439
Creative Director
Jet Propulsion Lab's picture

First you have to be seated, then you have to be on the opposite side?
That's a PRETTTTTTTTTY specific target they're going after if you ask me. On a crowded subway, which it usually is in any country, this will never work. It ONLY makes sense presented this way (meaning, to the awards show judges...)

Jet Propulsion Lab
Activity Score 10679
Copywriter
iT-iS-i's picture

Since this is a singapore ad, and seeing that all the "8th floor, dog flea" commentator creatives are from that part of the world, notice how they've quieted down? They identify this as one of their own.

iT-iS-i, like an upside down ! mark.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

clanofmiller's picture

You just have to look at it again :) I love the concept, very smart. Forever sport.

clanofmiller
Activity Score 27
Media
marco's picture

I agree, unless you are sitting in those 2 seats below it, you mighten get the idea. Perhaps the the message should have been next to the loops themselves
or the loops should have been red, just something to make it easier for the real target market the consumer, not award judges. That said, kinda feel i have seen
alot of this sort of stuff, even though this is an older ad.

marco
Activity Score 118
Other
Wordnerd's picture

I've seen that before somewhere.. but with original loops placed there. This is weak for they are the wrong angle. Doubt many people will get more than "oh theres a logo up there"

Wordnerd
Activity Score 6692
Copywriter
Rachel.Mann's picture

Eh. This isn't print though, right? It's just a photograph of guerilla advert?

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

me thinks's picture

doesn't work.

me thinks
Activity Score 722
Copywriter
Massive's picture

Is this spec work?

adidas having been running the line 'impossible is nothing' since 2003.

Massive
Activity Score 4
Copywriter at The Foundry
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