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appie's picture

Suddenly they realised nobody's done it. So they thought let's do it. Better late than never. Not so bad though.

Activity Score 157
puppiepoppy's picture

Come on!!!

This has been done before and won quite a few awards....remembers the VW Touareg outdoor? It's an award winning ad from Germany.

Activity Score 1634
Creative Director |


klaussnow's picture

roight, but guys, this things old, I remember seeing it waaaay back then, in the early 2000 years.

Activity Score 1645
Art Director |

... its already been done...

like.a.boy's picture

it's fake, it should be reflecting the images above the water;
the sea ain't clear enough to show whats underneath it.

Activity Score 227
Art Director
wgeddes's picture

it IS reflecting and it's NOT showing what's underneath

Activity Score 298
Art Director
like.a.boy's picture

looking at the 3rd tiny building from the left,
A real reflection should only be slightly longer
than what it's reflecting, NO WAY it can ever
reach this distance.

So it's fake. I thought an illustrator/sharp AD
should be able to spot this mistake.

Activity Score 227
Art Director
kalpesh78's picture

nice thought.. but I'm sure it was only one hoarding in one place in mumbai.. I think its Scam. single piece for the shot.

Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Andreas TM's picture

'Course it's fake. Ever tried to place an ad inside the ocean?
Talk to the mayor of your city...

Andreas TM
Activity Score 129
Creative Director
amit parekh's picture

i like that

amit parekh
Activity Score 283
Art Director
me thinks's picture

Thumbs up..

me thinks
Activity Score 722
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