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Only time

Published/Aired: 
October 2008
Styx:  Only time
Styx Ambient Ad -  Only time

Description

Styx Underwear for men has a special character –offers a unique design that ensures that no part of the cloth will get entangled, in the middle of a manґs rear end (buttocks). We use double sided page with just one big simple close-up image: man's bottom. When you open the magazine, you'll just pull out (from the middle of the ass) the ordinary business card with headline: This is the only time we are getting into your ass.

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singye's picture

interesting

singye
Activity Score 180
Mountbatten
jsantanaxp's picture

interesting (2)
no credits?

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http://comunique9.blogspot.com

jsantanaxp
Activity Score 401
Other |

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http://www.comunique9.com.br

Nolan's picture

f a n t a s t i c

Nolan
Activity Score 189
Planner
Adaddicted's picture

fant-ASS-tic

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

s1bs's picture

Should've said:

'The only time we'll creep into your ass"

(2010)*

s1bs
Activity Score 397
Art Director at Saatchi &Saatchi, Cape Town
Crisp One's picture

Gor-jASS

i think we hit most of the ass puns....

Crisp One
Activity Score 2005
Other at New York
Davosk's picture

Very cheeky, who's the fart director?

Davosk
Activity Score 4811
Art Director
brainzed's picture

Perfect!!!!!

brainzed
Activity Score 652
Art Director
Wordnerd's picture

hahaaa! this is great

Wordnerd
Activity Score 6692
Copywriter
trueblue's picture

ivan, who's the author?

trueblue
Activity Score 2453
Copywriter
Dale's picture

This must be a fake. We all know only female asses are used in advertising.

- Commenting in all caps with poor spelling and grammar is so done before -

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

Fussycat's picture

Clap Clap Clap

Fussycat
Activity Score 20
Copywriter
mk1982's picture

Credits:

Client: Styx Underwear
Advertising agency: McCann Erickson Prague, Czech republic

Creative Director: Lars Killi
ArtDirector: Michal Kotulek
Copywriter: Pavel Brazda

mk1982
Activity Score 3
art diretor / mccann erickson prague
lilu's picture

niASSe.

lilu
Dusan Zica's picture

haha
very nice.

Dusan Zica
Activity Score 116
Copywriter
Davosk's picture

Cracktastic.

Davosk
Activity Score 4811
Art Director
Davosk's picture

Bumderful. sorry.

Davosk
Activity Score 4811
Art Director
WmozartA's picture

amazing :D

WmozartA
Activity Score 2
Creative Director at art director
luispiter's picture
luispiter
Activity Score 2756
comunication
Guest commenter's picture

I like, butt who did this?

Guest commenter
firasbachi's picture

fuck...what a job... who did it?

firasbachi
Activity Score 38
Creative Director at FirasBachi.com |

It's Possible If You Say So.

Hibon's picture

Great way to work with the print mag media.bravo!!!!

Hibon
Activity Score 3734

Simple ideas are the best !

vinaywins's picture

Whos the maker of this ad :-)

vinaywins
Activity Score 138
Copywriter |

Vinaywins

Guest commenter's picture

DONE. by euro RSCG new york. 2 years ago.
product: some gay club
line: the place where man go.

Guest commenter
tototwiga's picture

This cracks me up.

tototwiga
Activity Score 153
Toto
Hermoso's picture

what a fag!

Hermoso
Activity Score 64
Copywriter at Copywriter
alvinpck's picture

Smart. Is that card a stick-on or an insert?

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1463
Art Director
Snookies's picture

insight

Snookies
geraldanith's picture

Grossssss

geraldanith
Activity Score 97
Art Director
Guest commenter's picture

"DONE. by euro RSCG new york. 2 years ago.
product: some gay club
line: the place where man go."

perhaps, but it's better here.

Guest commenter
Manuolo's picture

FANT-ASS-TIC!!!

Manuolo
zmekyus's picture

funny...good job...

zmekyus
Activity Score 120
El Frilo's picture

Estupendo!

El Frilo
Swiss's picture

Voila! the male butt catches the fantasy of ad makers...must say its a refreshingly interesting execution...'Butt' ofcourse is a one-timer!

Swiss
Activity Score 39

stay hapy folks!
:)

CreatEve's picture

Ultimate innovation...
-------------------
"Consumer is not a Moron; she is your Wife"

CreatEve
Activity Score 506
Copywriter at DDB Mudra Group, Gurugram |

-------------------
"I am what I was before, now I want to be what I am not"

mikepants2005's picture

Who the hell wears these things other than Peter Stringfellow?

mikepants2005
Activity Score 504
Copywriter
winamelia's picture

interesting.....

winamelia
Activity Score 24
Art Director at ITB
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