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Agency Network: 
Published/Aired: 
November 2009
Studio Brussels Ambient Ad -  Sitshit

Description

Radio station Studio Brussels is a rather small music channel in Belgium. Every summer they are present at all major music festivals, but with a modest budget. This year their challenge was to reach their target audience amidst big spenders like Coca-Cola, Vodafone and Toyota.
We created something that shows Studio Brussels understands the festival-spirit and really cares about its audience.
We created a cushion, which looked exactly like a cow’s droppings. The Sitshit was for sale at every major summer festival for just 2 euros. The campaign was entirely built around the sitshit itself. We had it promoted by Belgium’s most famous financial guru on television, radio, online and print.
It was a gigantic hit. For each festival Studio Brussels supplied a couple of thousand cushions, which were all sold out in minutes. People lined up in long queues so they could get their own copy. On top of that the sitshit got a lot of free press and was even admitted in an exhibition of the Belgium Design Museum. By the end of summer everyone knew about the sitshit … and Studio Brussels.

Ambient advertisement created by Mortierbrigade, Belgium for Studio Brussels, within the category: Media.

Advertising Agency: Mortierbrigade Brussels, Belgium
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Highest Rated

Guest's picture

What font is the headline in? I tried finding it on whats the font.com but it didnt come up. Any ideas?

Guest
iT-iS-i's picture

"We created something that shows Studio Brussels understands the festival-spirit and really cares about its audience." WTF? If thats how you show care for your audience how you'd show contempt. Shit idea, literally and what a random group of people - Mortierbrigade Brussels, Bel

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

discodevil's picture

I liked it :-) and it was indeed a big hit at Belgium festivals. And allmost every belgian festival is on farmers territories, so the link with the sitshit and the festivals was very clear and simple. So I don't really understand what is shit about this idea except for the shit itself? :-)

discodevil
Activity Score 10
Graphic Designer
silvi's picture

Please, don´t be such creative. you can come stupid.

silvi
Activity Score 4172
Copywriter
zarkos's picture

I would definitely remember this and tell the others about it, so IMHO I think that "SitShit" is very good idea.

zarkos
Activity Score 944
Art Director
Tommy G.'s picture

As long as people like it...

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
Guest's picture

What font is the headline in? I tried finding it on whats the font.com but it didnt come up. Any ideas?

Guest
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