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mongo's picture

it's def a nice scam ad and i doubt there was even a brief.

this 'ad' is for an art supplies shop in malaysia called penline. u can just make out the name in the tape roll. only art/graphic students and ppl in the ad/design biz know this shop...well...give or take a few members of the public who accidentally stumble onto it.

so...i think it only appeals to a very small group of ppl ie ppl in advertising. the general public won't even know what the ad is selling/saying. some of u even think it's for an adhesive tape?

but it did win a silver at cannes...so it MUST be great.

mongo
Leandro's picture

good.

Leandro
Activity Score 117
Art Director
lsadunb's picture

not better than good.

lsadunb
Activity Score 571
Copywriter
otto54's picture

it works.

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

purplesimon's picture

Been done a million times, in TV spots, outdoor, etc, etc.

This is nothing new, but I have to say it works.

purplesimon
Activity Score 473
Copywriter at Euro RSCG
_inkpact's picture

agree

_inkpact
Activity Score 84
Art Director
ellehcimeo's picture

they could have just used one piece on the top in the middle. now that is strong.

ellehcimeo
Activity Score 3376
Art Director
addyhoch10's picture

absolutely!

addyhoch10
Activity Score 2592
Art Director
chimie's picture

but it would be harder to recognize what it is

chimie
Activity Score 156
Copywriter
ellehcimeo's picture

why? you can recognize it if it's four pieces, but not if it's just one? i don't understand.

ellehcimeo
Activity Score 3376
Art Director
Seixas's picture

if sells it´s good

Seixas
Activity Score 95
Creative Director |

"What it is. What it was."

Ney Frances's picture

only nice, 7/10

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

everartz's picture

Creative!

everartz
Activity Score 7613
Art Director |

| everartz |

smilepig's picture

gooood

smilepig
Activity Score 254
Art Director
chintan ruparel's picture

hehehe...i loved it! the idea works for sure..

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

copywriter.txt's picture

Chints is happy. The product packshot is giant. :)

Nice, but ellechimeo have a point to say that one tape on the middle shows strenght.

copywriter.txt
Activity Score 828
Copywriter
Dick Huges's picture

My name is Dick Huges and I approve this outdoor.

Dick Huges
Activity Score 937
Copywriter
Ney Frances's picture

your name is icaro doria, don´t lie

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

Leandro's picture

mora bem???? eu acho que é você tbem....

Leandro
Activity Score 117
Art Director
Ney Frances's picture

eu? icarus picarus? nem se fosse no monty python!

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

JPWrites's picture

Noli illegitimi carborundum

JPWrites
Activity Score 238
Copywriter
Dick Huges's picture

wtf you guys are saying? learn to english plz

Dick Huges
Activity Score 937
Copywriter
JPWrites's picture

You learn English too, please

JPWrites
Activity Score 238
Copywriter
lsadunb's picture

T

lsadunb
Activity Score 571
Copywriter
dave78's picture

i like it.
Perhaps its not a superior idea but its better than 90% of all the other ads.

dave78
Activity Score 40
Other
No fixed abode's picture

Yes good. Gets my signature in the traffic manager's box.

No fixed abode
Activity Score 380
Copywriter
sold's picture

well done

sold
Activity Score 3379
Copywriter
Global Cheese's picture

Global Cheese

it's simple, and product benefit is clear. but there ain't no surprise.
you're left wishing the ad rewarded you.

good try, but you know.....

Global Cheese
Activity Score 80
Creative Director |

Global Cheese

Rog's picture

One idea or the other, boys. Not both.
Don't worry! They'll get it.
Faaaaar prefer the taped corners execution.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Kay's picture

ok, tats it.

Kay
Activity Score 161
Art Director
jacksonrabbit's picture

Customer goes "oh that's clever" and then moves on and forgets about it.

jacksonrabbit
Activity Score 280
Other
Rog's picture

... until he parks, hops out to buy something, comes back and finds his car and a whole row of nearby cars... taped to the road.

good enough isn't good enough

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

farafalida's picture

this is a very creative outdoor ad and i'm proud to be malaysian...soo damn creative

farafalida
Activity Score 34
Copywriter
budibud's picture

If they taped the crack or corners of the building, that would've been more brilliant.... This? BORING!

budibud
Activity Score 128
Copywriter at Freelance |

Boediboed
Trying to retire ad-man

Have Heart's picture

Done to death.

Have Heart
Activity Score 922
Art Director
amraly77's picture

i love this one

amraly77
Activity Score 55
Art Director
copyanalysis's picture

Not original, too used

copyanalysis
Activity Score 62
Copywriter
amit parekh's picture

very nice

amit parekh
Activity Score 283
Art Director
mrtalented's picture

i like it. is it real?

mrtalented
Activity Score 2171
Creative Director
Micky's picture

I would like to see the KenWood sign changed to a tape dispencer and have say a none discript car taped to the wall with the tag "good car". Sort of like a giant child has made a crappy ad for a car useing the tape on the side of the building.

Micky
Activity Score 55
Graphic Designer |

Micky

addyong's picture

Creative = problem solving

It answered the client brief. Great job!

addyong
Activity Score 155
Art Director |

Give Me a Hell Yeah!!!

mickye's picture

Gr8 and creative and 3 dimentional

mickye
Activity Score 4
Photographer |

There is always a possibility for the betterment

mickye's picture
mickye
Activity Score 4
Photographer |

There is always a possibility for the betterment

malek's picture

great man !!!!

malek
Activity Score 6
Art Director
Corona Raymaker's picture

pretty good approach. But what exactly are the 4 strips holding on this house?

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

itch's picture

nice! i love this!

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

DNA's picture

Congrats! this billboard has just won Silver Lion in Cannes 07!

DNA
Activity Score 22
Art Director
mongo's picture

it's def a nice scam ad and i doubt there was even a brief.

this 'ad' is for an art supplies shop in malaysia called penline. u can just make out the name in the tape roll. only art/graphic students and ppl in the ad/design biz know this shop...well...give or take a few members of the public who accidentally stumble onto it.

so...i think it only appeals to a very small group of ppl ie ppl in advertising. the general public won't even know what the ad is selling/saying. some of u even think it's for an adhesive tape?

but it did win a silver at cannes...so it MUST be great.

mongo
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