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Rog's picture

Cute...
but, the joke finishes rather quickly
and, size doesn't compensate!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

creative420's picture

Super Cool. AweF*****some.

creative420
Activity Score 279
Copywriter
deep_tracy's picture

fake.

deep_tracy
Activity Score 588
Copywriter
B128's picture

I agree. The size and perspective look funny-weird.

B128
Activity Score 392
Art Director
Yokel's picture

Why do these agencies pass off these things as though they actually happened? "... an innovative hoarding was put up ..."
Anyone with a bit of graphic skill, and an eye for what things look like in a real environment can see that these are photoshopped.

Maybe it was set up, maybe the photos didn't look good, ... but then again, this just looks like a mockup.

Yokel
Activity Score 604
Art Director
R®'s picture

you're right yokel, and u can tell most of all from the side pic... just notice the handle in the side pic....
but the idea is there... i mean i've seen pans with broken handles, so if they're lookind for that usp, it's good...

Activity Score 115
Art Director |

Same shit, diff day..

Yokel's picture

Exactly.
It's a nice idea. I'm not sure I'd connect it straight away to stronger handles, but even if I didn't the ad would be okay. If it was actually done.

Yokel
Activity Score 604
Art Director
Steeef's picture

What are you saying...?
Super strong handles because a pan balances on it..

LAME.

Steeef
Activity Score 135
Art Director
saurabh's picture

for all of u--- it was done in reality.

saurabh
Activity Score 15
Art Director
deep_tracy's picture

an alternate reality?

in the sideview photo, the perspective's not quite right around the pink portion of the handle. and in all three photos, the pan's perspective just looks odd.

and it's on the sidewalk, outside the wall. i don't think anyone would be permitted to build a non-utilities structure--especially something like that--that close to the road.

deep_tracy
Activity Score 588
Copywriter
rotten mutton's picture

Even if it were real... so? This ad is just opening up a can of worms. Pans, ladles, gardening tools, D.I.Y tools, tampons, etc, etc, etc...
Look! Another avenue for mediocre ads!

rotten mutton
Activity Score 57
Copywriter
A. J. SMITH's picture

I couldn't give a rats ass if its fake,

The idea is ok, not blowing but it does its job.

\
{ ;- )
/

A. J. SMITH
Activity Score 2822
deep_tracy's picture

it's so easy to come up with good ideas. good ideas from real briefs, that are doable in the real world, and getting them produced is the challenge.

deep_tracy
Activity Score 588
Copywriter
SandMan69's picture

Is it really?

Here I thought that having and expressing a creative thought was what was important on this site.

silly me. I must not be good at stuff... and things...

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

deep_tracy's picture

yes, it is. does coming up with ideas for ads push your creativity to its limits? i dunno what to say except maybe good luck.

i think you forget that this is adsoftheworld, not ideasoftheworld.

deep_tracy
Activity Score 588
Copywriter
A. J. SMITH's picture

You have a point, but it doesn't be-little the idea, in my opinion, if it was real then thats a bonus.

Thats where I stand on the whole real/fake thing.

A. J. SMITH
Activity Score 2822
kalpesh78's picture

this is totally photoshopped. Another thing. No utensil company (atleast in India) that i knwo of would spend so much money on a hoarding. If this was a small kiosk or placard somewhere in a shop i'd still understand. great thought gone to waste.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

saurabh's picture

just 4 ur knowledge if u r not from advertising background. everybody does good work and they try their best to push client to do good stuff. as specially when u think there is lot of potential to win. this was one of them where client agreed to do it. and it was done in reality.

by da way. by ur comment looks like u r a studio photoshop artist. who don't have idea creative people really try hard to sell stuff which they really believe. it doesn't matter if it small client or big.

saurabh
Activity Score 15
Art Director
deep_tracy's picture

give it up, man. it's totally fake.

deep_tracy
Activity Score 588
Copywriter
Erik's picture

it's silly and unappropriate. this is just wrong

Erik
Activity Score 88
Art Director
JPWrites's picture

This looks like the kind of idea the creative team would really want to do - before the client insisted on 10 minute infomercials

JPWrites
Activity Score 238
Copywriter
mrtalented's picture

the idea is weak. the photoshop skill is weaker.

mrtalented
Activity Score 2171
Creative Director
Piddy's picture

Just Bitchin

Whats it saying really? Thats the debate.
Next, it looks fake as hell (Can we have more pics?).

Piddy
Activity Score 82
Graphic Designer |

Just Bitchin

Tapper's picture

Is this seriously an ad, advertising stron handles. Come on, its such a bolted on idea for the medium.

'Look you could make a pan stand on its handle, oh great, yeah strong handles ... yeah'

both monkeys then slap their heads with their hands'

Strip. Strip. Strip.

Tapper
Activity Score 490
Copywriter
afzal hossain's picture

NICE VERY VERY VICE CONCEPT

afzal hossain
Activity Score 12
Graphic Designer
mansi shah's picture

I think this is very nice idea. The execution is right.

mansi shah
Activity Score 14
Copywriter at Ahmedabad,India
snagesh75's picture

Saurabh, idea is good and if its reality then these pics totally failed to prove that, dont mind please! I mean tooooo much photoshop spoiled the realism....you have to admit!

snagesh75
Activity Score 58
Art Director at M & C SAATCHI
Lecter Lecaros's picture

fake

Lecter Lecaros
Activity Score 564
Creative Director at JWT |

http://lecarosmatias.wix.com/home

deepside's picture

i think the idea is quite and i don't care it's fake or not

deepside
Activity Score 177
hongkong
deepside's picture

i think the idea is creative and i don't care it's fake or not

deepside
Activity Score 177
hongkong
Guest's picture

nice

Guest
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