Stockholm is your canvas

Agency Network: 
October 2015
Stockholm Art Week:  Stockholm is your canvas
Stockholm Art Week Ambient Ad -  Stockholm is your canvas


Take in a selected number of artists' work on one wall at The Thiel Gallery. Or get a real time 3D experience all around town. This app will bring Stockholm's art scene to life. All you have to do is to keep an eye out for the Stockholm Art Week symbols. The initiative 'Stockholm Is Your Canvas' lets anyone submit their art and have it displayed in the official catalogue with augmented reality. Whenever you find a symbol just open the app on your smartphone. Then tap the Stockholm Is Your Canvas button, point your phone’s camera at the symbol and voilà – an artwork will appear on your display!

Ambient advertisement created by M&C Saatchi, Sweden for Stockholm Art Week, within the category: Recreation, Leisure.

Advertising Agency: M&C Saatchi, Stockholm, Sweden
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MrPotatoHead's picture

I like it!

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