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Banner2k5's picture

very nice.

Banner2k5
Activity Score 551
Copywriter at University of Central Lancashire, Preston, UK |

www.bahonsadvertising.co.uk

Mtl Dave's picture

cool

Mtl Dave
Activity Score 274
Other
A.G. Pennypacker's picture

I love this freakin' agency. They absolutely get it!

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
Copy_Can's picture

Why wouldn't the guy just take the freakn' chain saw? And how in the world would he get up there?

As far as "someone arrived one morning and took the coupon", I call bull.

Copy_Can
fauxjebus's picture

Sure looks good on this awards layout though, dunnit?

fauxjebus
Activity Score 500
Art Director at WAX
Copy_Can's picture

Unfortunately, it probably may.

Although I'd definitely call hack on this STHIL ad if I were a judge on the awarding panel.

Copy_Can
alvinpck's picture

Kinda nice.
But is the 'show' only for one day?
Is the chainsaw waterproof?

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1467
Art Director
Vicomte's picture

I love it

Vicomte
Activity Score 287
Copywriter at Copywriter
Wheelspin's picture

Very similar in execution to the Heinz billboard that said 'Any food tastes supreme with Heinz' where they had a guy eat the billboard over four days. (Can't find the link, I have the images but no clue how to paste images here).
But having said that, I think this idea is still great. Who cares if the execution is similar, it totally works for this brand. Good show guys.

Wheelspin
Activity Score 44
O&M
mdimmer's picture

well, one of the first posts in a while to get a reaction out of me. Very nice.

mdimmer
Activity Score 83
Creative Director at ad world
ivan's picture

hope to see more of you! :)

ivan
Creative Director at Ads of the World
daniel ieraci's picture

Very nice piece. I would love seeing this in action, although I understand the issue with it being a one-off event that can easily be missed by lots of potential viewers.

daniel ieraci
Activity Score 333
Art Director
bknowlden's picture

I love Rethink.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Guest's picture

I really like the concept of this ad but i wish they would have indicated that it was a coupon so that after the demonstration is over, the viewer would still know that it was a coupon... something like "see coupon below" or scissors to indicate that it had been cut.. because what's there after the coupon is missing?

Guest
Boxey's picture

not likely that the audience would be there to witness the coupon removal.

Boxey
Activity Score 8879
Melaleuca In-House
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