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Laurent's picture

nice sense of observation... but what if a guy picks up the fruit?? just kidding. I think it's good.

Laurent
Activity Score 279
General Manager at White Rabbit
klaussnow's picture

then its check ya 'junk instead.

klaussnow
Activity Score 1645
Art Director |

... its already been done...

ellehcimeo's picture

! junk! awesome!

ellehcimeo
Activity Score 3376
Art Director
jackblack's picture

For some reason I think I've seen this before. Nonetheless, pretty direct way to speak to women.

jackblack
Activity Score 2362
Art Director
JTW926's picture

very good, nice thought

JTW926
Activity Score 184
Art Director
kalpesh78's picture

hey thats a nice thought. would work better with vegetables. Guys tend to pick-up Fruits. vegetables are left for women to pick up.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

brandsurgeon's picture

That's relative, dude.

---

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

ellehcimeo's picture

If even one woman picks up a fruit and sees this, it was worth it. Just like the blurb in the ad says.
Maybe they chose these round fruits because they have the same shape as a woman's breast.
Maybe they could put the message on all the produce? That would be great!
Hope the ink they used wasn't toxic.

ellehcimeo
Activity Score 3376
Art Director
sakibafridi's picture

been done, seen it before.

sakibafridi
Activity Score 167
Art Director |

------
http://www.sakibafridi.com

Vudu6's picture

I really like this idea - the insight is spot on. Even if its been done before you can never harp on about this message too much. I hope it was done for real all over the place, and not just in the stall where the pictures where taken. Well done.

Vudu6
Activity Score 81
Copywriter
jennywhx's picture

funny, nice idea. sometimes we do check the fruit more carefully than checking our own breast.
nice thought. love this.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

baryour's picture

Baryour

Nice. Simple. Effective!

baryour
Activity Score 6
Creative Director |

Adebayo Adelabu

B128's picture

Fantastic. Great insight Grey Kolkata.

B128
Activity Score 392
Art Director
henduraa's picture

it has been done by two agencies. exactly the same. i think it won new york festival or something.

henduraa
copywriter.txt's picture

One of this agencies is JWT, Brazil. You can see it here:
http://www.ccsp.com.br/busca/busca.php?SearchArea=novo&t=cancer
4th line, 2nd row.

copywriter.txt
Activity Score 828
Copywriter
picturejockey's picture

Hmmm. Hits the point nicely. Clever

http://www.picturejockey.com

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

EL TRUCHO SALVAJE's picture

Done before, buuuuuuu

EL TRUCHO SALVAJE
Activity Score 40
Art Director
JTW926's picture

even though it's been done before, you can't give enough attention to the fact that women need to be more aware of breast cancer. so as i said before...it's a great piece!

JTW926
Activity Score 184
Art Director
Eduardo's picture

buenísimo!

Eduardo
Activity Score 62
Creative Director |

Eduardo Parra

A. J. SMITH's picture

Wow, I like these, nice thought.

7/10.

A. J. SMITH
Activity Score 2822
mikelite's picture

so simple. very nice.

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

jungleraven's picture

COZ IT HS BEEN DONE BEFORE TWICE OR MORE, TH IDEA IS NOW BECOME "PULPY".

jungleraven
Activity Score 291
Copywriter |

Sell the sizzle, not the steak.

Rog's picture

Feels familiar, but that's fine.
Enticing and engaging idea.
Guys would get their own message from it as well.
Love ideas that take it to the people.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

kedar's picture

you should have tried different sizes... may be on a watermelon.. lol.. good idea

kedar
Activity Score 26
Art Director at ahmedabad |

email and chat on kedar.chauhan@gmail.com

ramesh naidu's picture

**** very nice & good idea

ramesh naidu
Activity Score 13
Art Director |

ramesh mangisetti

strongbone's picture

copy cat... done bf by McCann and won in NY festival. bad.

strongbone
Activity Score 107
Art Director at ScamAd
sharpcorners's picture

You actually get paid to rip this off???? Shame on you all.

sharpcorners
Activity Score 7
Sdb's picture

Good one..

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
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