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Cinema

Agency Network: 
Published/Aired: 
June 2008
Stern:  Cinema
Stern Ambient Ad -  Cinema

Description

Ambient advertisement created by Grabarz & Partner, Germany for Stern, within the category: Media.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Creative Director: Ralf Heuel
Art Director: Fedja Kehl
Copywriter: Paul Von Mühlendahl
Agency Producer: Patrick Cahill
Account Supervisors: Ina Bach, Thomas Eickhoff
Advertiser's Supervisor: Julia Duden
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Highest Rated

peak900's picture

perfect - everybody should have a look at their website http://www.grabarz.de/... juft in case you like MAC ;))

peak900
Activity Score 211
Copywriter
teenquey's picture

Very good! It'd create a buzz.

teenquey
Activity Score 290
JWT
peak900's picture

perfect - everybody should have a look at their website http://www.grabarz.de/... juft in case you like MAC ;))

peak900
Activity Score 211
Copywriter
Wordnerd's picture

hm. one time award idea. nice, though.

Wordnerd
Activity Score 6692
Copywriter
boi4ki's picture

interesting idea, but drops a litle shadow on the movie that comes.

boi4ki
Activity Score 6
graphic designer
the mouth that roared's picture

it's interesting but not original. saatchi&saatchi london has ever did a similar stunt for british airways in 1991: a woman from audience to speak to her boyfriend on screen.

the mouth that ...
Activity Score 24
SandMan69's picture

Very nice concept. You could take this further still, by changing locations and incidents and use available media nearby. Would take some doing, but you'd find people would probably respond quite well.

"readthiswhileIstareatyourtits"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

ADebutant's picture

f*cking rad. now that's some damn good thinking.

"Our factories make cosmetics. We sell hope." -M.Factor

ADebutant
Activity Score 266
The Pope's picture

gooooood

The Pope
Activity Score 124
Art Director
daniel ieraci's picture

Genius, I love it.

daniel ieraci
Activity Score 333
Art Director
The Pope's picture

AN IDEA JUST LIKE THIS WON IN THE 90' THE GOLD LION IN CANNES FOR A COMPANY NAMED " MOVICOM" NOW NAMED MOVISTAR.

The Pope
Activity Score 124
Art Director
Freaksho's picture

damn.thats just smart!

Freaksho
Activity Score 14
Copywriter
Hardy's picture

Very smart. I'm sure they got at least 80% response from the 120 people in the theater.

That is at least 80 clicks on the web page. If they continue with that before every movie they could climb up to a thousand clicks within a few days!!!

Pretty soon 82 000 000 Germans will be at their feet!

__________________________________________________________________
Draw your own conclusions.

Hardy
Activity Score 42
Graphic Designer |

He who dares wins!

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