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gaura's picture

the idea is good but the font and the implementation could be much better. even the stand could be a better design.

gaura
Activity Score 19
Pearl Academy of Fashion
daniel ieraci's picture

I hate to sound critical, but I don't think children in kindergarten are going to notice the branding or pick up on the message on the steps. Even if they did, I'm not too sure that I like the idea of advertising directly to children as I feel it's only appropriate to target the parents regarding child-related products.

Maybe it's just me though...

daniel ieraci
Activity Score 333
Art Director
andrej dwin's picture

gosh, daniel!
you've just completely killed me.
I actually liked the idea, before you brought me to the point that those kids can't read!
it might work only if they automatically knew what the brand is and does.
it's a very ethically questionable ad, that's true, but I think it could seriously work.
even though the logo is awful.

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andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
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Chris's picture

this should be aimed at parents, im not sure if it reaches them in these placements.

Chris
Activity Score 1935
Art Director
iswanda82's picture

I hate to sound critical but i dont think the execution is good....:(

iswanda82
Activity Score 344
Art Director
soulviamusic's picture

am with daniel............

/i judge an ad\

soulviamusic
Activity Score 136
TJAY's picture

Maybe it'd work better in a kids restaurant (like McDonalds) where the adults would see it?

TJAY
Activity Score 64
rocketman's picture

yes, it's a placement problem, the sink in a kindergarden has to be short in the first place, and if it isn't the guy who built it is an idiot.
the parents have to see the ad, because it's them who'll make the decision of buying the product.
change the setting to a place where sinks are high and parents have to help their kids wash their hands, and it works beautifuly.

rocketman
Activity Score 385
Creative Director at jwt / glue
fala fulani's picture

rocketman has it. Daniel i think you overlooked the restuarant aspect.

fala fulani
Activity Score 252
Creative Director at Mediaedge BBDO
gaura's picture

the idea is good but the font and the implementation could be much better. even the stand could be a better design.

gaura
Activity Score 19
Pearl Academy of Fashion
antisanti's picture

weak

antisanti
Activity Score 34
Copywriter
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