Skin Cancer Guerilla

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February 2010
Stadt Apotheke:  Skin Cancer Guerilla
Stadt Apotheke Ambient Ad -  Skin Cancer Guerilla


Ambient advertisement created by BBDO, Germany for Stadt Apotheke, within the category: Pharmaceutical.

Advertising Agency: Wirz/BBDO, Switzerland
Creative Director: Matthias Freuler
Art Director: Kim Sokola
Copywriter: Tom Zürcher
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xcreativity's picture

ahahah... Brilliant idea!! Seriously!

Activity Score 2356

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

picopalqlea's picture

You touch and i"ll kill you...
I dont see this working at all, total scam.

Activity Score 973
bubblestheclownfish's picture

Agreed pico - you touch my feet and I'm gonna clock someone in the head. People need their personal space and dignity - hang tags for product off any part of me and I'm going to do everything in my power NOT to buy your brand. Maybe I'll buy someone else's. If these were willing participants, or dummies in bodybags that's one thing, but this could be offensive.

Activity Score 598
Creative Director
hilazon's picture

so fake

Activity Score 148
Dzsoi's picture

Several newspapers ran stories about it? Really? Because of these tags? Zurich must be a VERY a sleepy town...

Activity Score 8563
J Designer's picture

lol I think its quite funny. This may be a scam...but as they said the people were sleeping - so who knows maybe they didnt wake up in time to have a go at the people puting the tags on their feet or their friends feet, so who knows, it could be real.

Either way i like it. well done.

J Designer
Activity Score 2416
Graphic Designer at Click Clack
iwannatalktosamson's picture

Nice idea, but I agree that no one wants to be touched or advertised to while they're relaxing under the sun.
It might have worked better as a stunt--hire people to lay on the beach to raise awareness of the issue.

Activity Score 679
Jamaica Ad School
sirvan's picture

A good SCAM test: if the "advertising" would get your ass kicked, it's probably SCAM.

Activity Score 29754


"I love some things, and don't love some other things."

anHiiieeta's picture

good idea.

Activity Score 324
Art Director
oedipus's picture

A black eye or a broken nose is a small price to pay for such a great idea. Well done.

Activity Score 36
Nairobi |

Life's short art is long

michdec's picture

are you kidding? it's completely flawed!

Activity Score 424
Kateter's picture

are they serious?
this is sooooooooooo fake.

it's also idiotic.

ask me what I'd do to an arrogant agency creative touching my girlfriend.

Activity Score 2013
anthonyazzi's picture
Activity Score 45
Art Director at impactBBDO
Spoonfeederxxx's picture

So let me get this straight...

Demonstrate that sun kills people and then use people to execute it...

I can see the creative review now...

ECD: Don't worry, we can afford to kill a couple of models for the sake of this idea, after all, it's such a great idea...

Got to love the sheer ballsiness of it...

Activity Score 635
kagzmainah's picture

i think its a brilliant idea, but i'd be pissed mad if you tagged me!

Activity Score 617
Graphic Designer
sneakyhands's picture

you could hire a group to sunbathe with toe tags, but that would compromise your message.

Activity Score 1843
cboccia's picture

If this is real, then it's a serious invasion of personal space. Can't we agree that there are just some places where advertising should never appear? Like our consumers' unwitting bodies??

--Casey Boccia
Carton Donofrio Partners

Activity Score 24
WillyLatasa's picture


Activity Score 608
Art Director at |

"Bright ideas bring better results"

WillyLatasa's picture


Activity Score 608
Art Director at |

"Bright ideas bring better results"

Viralmente's picture

very very strong

Activity Score 15
NiceGal's picture

Come on, the sun doesn´t kill you. Just put on some sun block and enjoy life. Nobody is going to stop going to the beach or to the park and enjoying a nice day.

When creating a campaing for skin cancer awareness don´t try it by puting the blame on the sun. You have to focus on people, and making them understand that only takes them to use the right protection to avoid skin cancer... You should be saying: do you wanna live long and healthy? then put on the god*** sun block.

Activity Score 13
Kiy's picture


Activity Score 28
feddy_boo179's picture

Is it too late. . . only when they wake up do they realize that they've absorbed enough sunlight :( Why don't take their notice previously ? Besides, the tags are not big enough to draw people's attention, and who cares what are being hung around little toes on the beach or park?

Activity Score 71
ralphstieber's picture

cool... ä

Activity Score 132
Copywriter at Miami Ad School Berlin
Charlie_12's picture

beautiful and simple. requires no words! although it doesn't need to be done 3 times..

Activity Score 93
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