The blessed outdoor ad
Description
Couldn't make it to church on Christmas? That's OK. You still have a shot at absolution - if you live in Auckland, New Zealand. St. Matthew in the City, a progressive Anglican church famous for its ad stunts, blessed a TBWA Tequila billboard during services the previous Sunday. It's been up outside the church ever since, offering locals a drive-by blessing. If you happen to be walking by, you're encouraged to touch the ad, for extra blessedness.
Ambient advertisement created by TBWA, New Zealand for St Matthew-in-the-City, within the category: Public Interest, NGO.
Executive Creative Director: Andy Blood
Creative Director: Tara McKenty, Iain Nealie
Art Director: Beth O\'Brien
Copywriter: Tom Darlow
Brave church. :)
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
I seriously don't understand Christianity...
Got to give them props for the phrase 'drive-by blessing', but that's all. Saying that driving past a blessed billboard is a viable alternative to a church service, not something I'd imagine the god squad would have approved. Puzzling and a bit sad, this.
Latest Collections
