Couldn't make it to church on Christmas? That's OK. You still have a shot at absolution - if you live in Auckland, New Zealand. St. Matthew in the City, a progressive Anglican church famous for its ad stunts, blessed a TBWA Tequila billboard during services the previous Sunday. It's been up outside the church ever since, offering locals a drive-by blessing. If you happen to be walking by, you're encouraged to touch the ad, for extra blessedness.
Ambient advertisement created by TBWA, New Zealand for St Matthew-in-the-City, within the category: Public Interest, NGO.