The blessed outdoor ad

Agency Network: 
January 2011
St Matthew-in-the-City:  The blessed outdoor ad
St Matthew-in-the-City Ambient Ad -  The blessed outdoor ad


Couldn't make it to church on Christmas? That's OK. You still have a shot at absolution - if you live in Auckland, New Zealand. St. Matthew in the City, a progressive Anglican church famous for its ad stunts, blessed a TBWA Tequila billboard during services the previous Sunday. It's been up outside the church ever since, offering locals a drive-by blessing. If you happen to be walking by, you're encouraged to touch the ad, for extra blessedness.

Ambient advertisement created by TBWA, New Zealand for St Matthew-in-the-City, within the category: Public Interest, NGO.

Advertising Agency: TBWA Tequila, Auckland, New Zealand
Executive Creative Director: Andy Blood
Creative Director: Tara McKenty, Iain Nealie
Art Director: Beth O\'Brien
Copywriter: Tom Darlow
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suresh90's picture

Nice :)

Activity Score 620
Art Director at visualizer |

morse's picture

Brave church. :)

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jackmancer2017's picture

I seriously don't understand Christianity...

Boxey's picture

I'm Christian and seriously don't understand this.

Activity Score 8875
Melaleuca In-House
CuriousPencil's picture

Got to give them props for the phrase 'drive-by blessing', but that's all. Saying that driving past a blessed billboard is a viable alternative to a church service, not something I'd imagine the god squad would have approved. Puzzling and a bit sad, this.

Activity Score 4199
jackblack's picture

Ha. Funny. I won't be making church. Thanks guys.

Activity Score 2366
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