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Agency Network: 
Published/Aired: 
February 2011

Description

Until a child is sick, a parent pays little attention to which hospital they should rely upon. St. Louis Children's Hospital is a world leader in children's medicine. They asked McKee Wallwork Cleveland to develop a way to more fully communicate why sick children from all over the world are brought to them to be healed. The answer can be summed up in one word: Knowing. This short video explains how a fully integrated campaign communicates in a very unconventional way that medical expertise and a special understanding of children is what makes St. Louis Children's Hospital the best choice when a child becomes sick.

Ambient advertisement created by McKee Wallwork, United States for St. Louis Children's Hospital, within the category: Health.

Advertising Agency: McKee Wallwork Cleveland, Albuquerque, NM, USA
Creative Director: Bart Cleveland
Associate Creative Director: Daniel Andreani
Design Director: Michael Powers
Copywriters: Bart Cleveland, Carly Shearer
Art Directors: Daniel Andreani, Michael Powers, Ashlee Powers, Christopher Love
Digital Project Director: Elizabeth Reed
Agency Producer: Tom Garcia
Integration Director: Emily Griebel
Film Production: Hornet Animation
Directed by: Mixtape Club, Yves Geleyn
Executive Producer: Michael Feder
Producers: Zack Kortright, Jan Wohrle
3D Artists: Ylli Orana, Erwin Riau
Rotoscope Artist: Tiffany Chung
Designer: Ben Plouffe
Compositors: Julien Koetsch, Gabe Pulecio
Animators: Connie Li Chan, Aaron Stewart
Fabricators: Nathan Asquith, Erika Bettencourt, Connie Li Chan
Editor: Anita Chao
Music by: Huma-Huma
Online Production: Joystick
Creative Director: Josh Holmes
Technical Director: Phil Euler
Client Services: Sara Francis
Production Director: Richard Stewart
Developers: Dan Hill, Jairus Aragon, Alvin Aleria, Fernan De Dios
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Highest Rated

atb2005's picture

Great. Love the visuals.

atb2005
Activity Score 13557
dean viii's picture

I've got a fever. And the only prescription is more concept. Actually any concept.

dean viii
Activity Score 1686
Creative Director
Boxey's picture

Agreed.

Boxey
Activity Score 8879
Melaleuca In-House
atb2005's picture

Great. Love the visuals.

atb2005
Activity Score 13557
Lazarus's picture

Nicely packaged case, but not a lot of 'wow'.

Lazarus
Activity Score 1536
Creative Director
vote4pedro's picture

This is one of this agency's few paying clients. And the reason why they have to do scam ads for non-paying clients.

vote4pedro
Activity Score 4601
Copywriter
whcgonzo's picture

Ah, the in-house guru speaks. BEHOLD!

whcgonzo
Activity Score 76
Copywriter at Area 51
whcgonzo's picture

He mad? Oh, he mad.

Poor guy.

whcgonzo
Activity Score 76
Copywriter at Area 51
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