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Agency Network: 
Published/Aired: 
March 2008
St Elmo’s Wood Fired Pizza:  Glow in the dark menu
St Elmo’s Wood Fired Pizza Ambient Ad -  Glow in the dark menu

Description

Ambient advertisement created by Lowe, South Africa for St Elmo’s Wood Fired Pizza, within the category: Food.

Advertising Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Rui Alves
Art Directors: Chris Charoux, Juliet honey
Copywriters: Dominique silva, Lee Naidoo
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sp101's picture

Yes, could see this is working. A nice idea for a shitty brief ;)

sp101
Activity Score 137
advertising
jungleraven's picture

Brilliant.
9/10

jungleraven
Activity Score 291
Copywriter |

Sell the sizzle, not the steak.

Wordnerd's picture

woohey, nice idea, and perfectly fitting line!

Wordnerd
Activity Score 6692
Copywriter
wildbore's picture

effective!

wildbore
Activity Score 749
Creative Director at - - -
ChuckNorris's picture

Great idea.

But something with the same mechanic won a gold student clio last year.

A glow in the dark card for an electrician.

http://www.clioawards.com/winners/index.cfm?medium_id=999&award_id=2&s...

(It's the first on the right, but it's missing the picture)

ChuckNorris
Activity Score 834
Creative Director
ivan's picture

It's very cool. My fav today! :)

ivan
Activity Score 12
Creative Director at Ads of the World
philippertl's picture

Very good idea!

ILLUSTRATION / DESIGN www.philippertl.co.uk

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

ericndavi's picture

Spot on!

ericndavi
Activity Score 161
Creative Director
Vicomte's picture

So simple. That´s great!!!

Vicomte
Activity Score 287
Copywriter at Copywriter
bknowlden's picture

Does a brief really exist for "advertise for pizza you can get during the occassional blackout" ? Either way, cool little piece.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Chris's picture

great

Chris
Activity Score 1935
Art Director
drunk dave's picture

nice nice and nice. where relevant meets creative.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
klaussnow's picture

St Elmo's Fire!!!!

anyone?anyone?

klaussnow
Activity Score 1645
Art Director |

... its already been done...

Jet Propulsion Lab's picture

I'm very tempeted to sing "Man In Motion" right now. But after that embarrassing "kumbaya" incident, I'm having second thoughts...

Jet Propulsion Lab
Activity Score 10679
Copywriter
Wheelspin's picture

Nice concept.

Wheelspin
Activity Score 44
O&M
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