Tell it like it is, 4

Agency Network: 
January 2007
Sprite:  Tell it like it is, 4


Ambient advertisement created by Saatchi & Saatchi, Denmark for Sprite, within the category: Non-Alcoholic Drinks.


Sprite Zero – No sugar. No bull***t.

Advertising Agency: Saatchi & Saatchi, Denmark
Creative Directors: Simon Wooller
Art Directors / Copywriters: Rasmus Petersen, Lasse Hinke, Simon Wooller
Photographer: Morgan Morell
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theassailante's picture

its rather creative.

Activity Score 234
thinkFRESHdesign's picture

Somewhat creative? Now, we all know MAD Magazine did this on the back of every single issue (i.e. Fold A to B) that was ever published (starting in the 80's no less). So creative it's not. This concept is totaly forced and the copy is irrelevant to the product. Refreshing. Sprite. Sex. Lingerie. Window shopping. The right window. No sugar. No bulls--t. What? So much for "image is nothing. Thirst is everything". What a f--ked up branding message this soda-pop company is sending to their consumers.

Activity Score 242
Other |

original doodles + creative sweat =

jennywhx's picture

fold my magazine? okie..i like how the text appear after holding, but may i know what is inside the SEX window? sex toys?
not a bad one, but using same method perhaps can come out a even more creative ad.

Activity Score 1142
Other | jwhx:Visionary

the_ashlands's picture

of course their sex toys....what else do they look like?

Activity Score 1394
Graphic Designer |

Desi's picture

This says shoes are bulls***t. :) Nice idea.

Activity Score 1042
slim's picture

Yeah! Stick it to the shoes!!

Activity Score 1047
PeteHH's picture

Great concept, I just fear people are too lazy to fold their magazine.

Activity Score 202
dingo's picture

more than "inspired" by the beck video for "girl"

Activity Score 26
popdistortion's picture

Anybody remember the MAD comic books? Also had a fold feature in every issue. This here is ok, seems pretty obvious what the result will be with the sex window on the right.

Activity Score 1592
Jozef's picture

Concept had been literally a thousand times before. MAD magazine best known for it as you said. But McDonald's has done the same thing in some of their magazine ads. Chevrolet also had used a similar concept in a truck video commercial.

Effective concept, but not very orginal.


Activity Score 60
Graphic Designer |

slim's picture

The folding thingy's been done (and usually much better and less obvious than here). As have campaigns about 'telling it like it is'. Doesn't work for me.

Activity Score 1047
addyhoch10's picture

i don't think the idea has been overdone and i wouldn't estimate the MAD mag reference as negative either.
people will certainly remember this ad because of it's interactive character.
it looks a bit forced but i think that's unavoidable when you do 4 of them.
though the hockey team ad could have been done better, it just looks strange with this duplicate player.

Activity Score 2592
Art Director
the_ashlands's picture

i agree....the dup player and that other guys arm (the one that goes over the shoulder) could have been varied a little.

Activity Score 1394
Graphic Designer |

chief's picture

Last page MAD magazine ??

Activity Score 19
Art Director
the_ashlands's picture

MAD magazine inside back cover fold-in.....

wikipedia link

google images link

Activity Score 1394
Graphic Designer |

Demme's picture

sweet. sweet mad magazine memories flooding back. al jaffee should be here to witness this!

Activity Score 30
Art Director
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