Soda Stunt

Agency Network: 
November 2012


Delivering waterproof smartphones - secret agent style. During the opening weekend of James Bond movie Skyfall, Sony Mobile carried out a stunt in true undercover manner to promote the waterproof smartphone Xperia acro S.

Ambient advertisement created by Crispin Porter + Bogusky, United States for Sony, within the category: Electronics, Technology.

Advertising Agency: CP+B, USA
Executive Creative Director: Gustav Martner
Creative Directors: Jonas Wittenmark, Tobias Carlson
Art Director: Jonas Wittenmark
Copywriter: Tobias Carlson
Jr. Art Director: Jakob Eriksson
Jr. Copywriter: Elof Ivarsson
Client Service Director: Kristian Jörgensen
Business Director: Therese Olander
Content Supervisor: Karin Branmark
Agency Producer: Annika Andreasson
Event Agency: Grandins Flying Circus
Production Company: Vidiots
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jackmancer2017's picture

Stellar idea - and so nice for those people to have coke next to their ear :D

Surprised me that CP+B USA is doing business in Sweden, but oke.

Activity Score 6992
Copywriter at Editor/Student
Nike Diesel's picture

CP+B has been in Sweden for about three years now.

Nike Diesel
Activity Score 13718
Art Director
sacrilegend's picture

A phone covered in soda.

What a waste of everyone's time and the client's money.

Activity Score 3394
emiliete's picture

Good idea for a viral, bad execution. It's obvious it's fake, everybody would look into their drinks if you explain it that way on the screen. I would. It's for stupids.

Activity Score 646
Copywriter at WMcCann
kleenex's picture

I love the concept.. The phone should have been in a bag/.

Activity Score 58793
Web Designer/Developer
Lawson Hembree's picture

Fantastic idea, but wouldn't people have noticed the phones in their drinks already?

Lawson Hembree
Activity Score 444
fractalrene's picture

haha, cool.

Activity Score 1504
rulacreative's picture

Amazing.. looove it

Activity Score 39
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