Experiential marketing, Last day

Agency Network: 
September 2007
Sony:  Experiential marketing, Last day


The shoot was centred on an experiential marketing exercise; Marvin Joseph (photographer) had to perform/execute twelve images over two days on a make-shift set outside Customs house in the heart of Circular Quay, Sydney, Australia July 2007. There was an estimated audience of 50,000 passers by that 'experienced' a fashion shoot in progress with high-end talent and a production fit for a motion picture.

Ambient advertisement created by Jack Morton, Australia for Sony, within the category: Electronics, Technology.

Advertising Agency: Jack Morton Worldwide, Australia
Creative Director: Philip McDougall
Art Direction: Marvin Joseph
Photographer: Marvin Joseph repped by Maynard Imaging
Additional credits: Rhonda May Hair & Make-up repped, Bianca Chong Fashion Stylist
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gienel's picture

sounds promising

but don't feel any... but the shoot looks good...

Activity Score 339
Art Director at Art Director |

(my Life Is Design & Design Is my LIFE)

picarad's picture

nice pinky vaio

andrej dwin's picture

"50,000 passers by that 'experienced' a fashion shoot" - that's what happens each day in metropolitan areas. there's no connection to the brand whatsoever.

*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells

Humble guy's picture

i agree with andrej,....wtf! spending dollars for.....er....wtf!

Humble guy
Barkach's picture

only 50,000 passers by? Next time try the top of the Harbour Bridge, in two days, more people will pass by over there.

Activity Score 200
Creative Director at DDB Venezuela |


stateoftheart's picture

it looks like she's pleasuring herself. I doubt this sells any laptops.

Activity Score 181
chocoplay's picture

finnaly well done.. fresh campaign... (b'cause im boring to look small logo on the corner...). I think its better for brand campaign, not selling product directly..

Derek Cassells's picture

Just don't think the creative is artistic enough nor witty enough to stand alone without branding, and nice imagry is all too commonly used in todays advertising to carry creatives.

Derek Cassells
Guest's picture

It seems there is a deeper story to this.

This shoot is featured on the Sony Australia website(www.sony.com.au/vaiolifestyle)

Turns out it was part of a calendar shoot, and members of the public were also able to step into the shots.

Check out some of the images of people living the VAIO 'lifestyle'. Theres some pretty cool stuff there.

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