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Light up the nights

Agency Network: 
Published/Aired: 
January 2016

Description

Ambient advertisement created by McCann, Colombia for Sodimac, within the category: Retail Services.

Advertising Agency: McCann Worldgroup, Colombia
Chief Creative Officer: Samuel Estrada
Creative Directors: Alejandro Bermúdez, Germán Camelo
Copywriters: Alejandro Bermúdez, León Guzmán
Art Director: Diego Melo
Client service: Clara Pérez, Paula Quintero
Agency production: Tiffany Bernal
Production house: Colombo Films
Film director: Andrés Cortés
General production: Felipe Cepero
Executive production: Camila Rodriguez
Sound production: Laika Studio
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Dzsoi's picture

As for technology, this solution was more innovative:

http://adsoftheworld.com/media/ambient/utec_plant_lamp

Dzsoi
Activity Score 8611
Copywriter
damnson's picture

Your efforts are much needed around here, man.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Dzsoi's picture

Thanks! AOTW has provided me with great lexical knowledge of adverts. :)

Dzsoi
Activity Score 8611
Copywriter
kleenex's picture

I agree, but I still think this is solid idea.

kleenex
Activity Score 58797
Web Designer/Developer
rubyman80's picture

Además de perverso igualito a Ríos de Luz, la misma fórmula de todos los casitos de la publicidad colombiana. Sí se irían hasta la Guajira para grabarlo? Ahora, no me imagino las cifras que se inventarán para sorprender a los jurados en Cannes.

rubyman80
Activity Score 22
Copywriter
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