With TGV, Lyon-Brussels is direct. To highlight the direct link between the capital of the Gauls and the capital of Europe, SNCF and its agency TBWA\PARIS invited people from Lyon to take a look at Brussels during a particularly surprising experience. September 21th on the morning, Lyon have discovered a 3 meters high cube in Place de la République. On one side of the cube, a simple hole with the message “Take a look at Brussels“. During two days, hundreds of inhabitants of Lyon got caught up by the game and, to their surprise, found themselves thrown in Brussels. Through a teleportation device never done, inhabitants of Lyon were received in live from Mont des Arts by the mayor, his official band and a public from Brussels, faithful with the reputation of Belgian hospitality. A technological feat made possible by several screens interconnected by a satellite and arranged in the two cities.
Ambient advertisement created by TBWA, France for SNCF, within the category: Public Interest, NGO.
Executive Creative Directors: Eric Holden, Rémi Noël, Philippe Simonet
Creative Directors: Franck Botbol, Hugues Cholez
Art Director: Jérémy Armand
Copywriter: Nicolas Roncerel
Producer: Laurence Collavini
Event: Benjamin Bosquet, Fabien Demaria / Napoleon
Production Company: Maxime Boiron, Cathy Pericone, Jennifer Bauche / \E\ELSE
Director: Franck Cimière
Cameraman: JM Besenval, Alex Tissot, Julien Rideau
Sound Design / Arrangement: \E\ELSE
Edit: Nicolas Gérard, Samuel Morin
Advertiser: Isabelle Bascou, Delphine Nathan, Charlotte Taieb, Nihan Angrimangi
Account manager: Anne Vincent, Luc Bourgery, Sandrine Pajot, Laurence Borne, Edouard Manhes