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Reuse

Agency Network: 
Published/Aired: 
January 2014

Description

We used once very popular Slovenian singer Oto Pestner who was out of the public spotlight for quite some time ... and we reused Letiva, his forgotten song from 1978. We promoted it through radio stations like a brand new hit.

Ambient advertisement created by McCann, Slovenia for Snaga, within the category: Industrial, Agriculture.

Advertising Agency: Mayer McCann, Ljubljana, Slovenia
Creative Directors: Robert Bohinec, Gal Erbeznik
Art Director: Dejan Miletic
Copywriter: Domen Husu
Account Directors: Manca Kodermac, Tamara Stader
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Highest Rated

Kateter's picture

yaaaaaaaaaawn!
so they used the old song?
so?

Kateter
Activity Score 2029
Copywriter
kleenex's picture

Solid idea.

kleenex
Activity Score 58797
Web Designer/Developer
damnson's picture

Great idea. Loved it!

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Austin Video Production's picture

Interesting concept. Nice.

Austin Video Pr...
Activity Score 1310
Kateter's picture

yaaaaaaaaaawn!
so they used the old song?
so?

Kateter
Activity Score 2029
Copywriter
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