Smash-o-meter

Published/Aired: 
July 2007
 Smash-o-meter
 Smash-o-meter

Tags

Description

A “Smash-o-Meter” was installed in Shopping Malls to measure the strength of its users.

Caption

He is tough. See if you are as well.

Advertising Agency: MPM Propaganda, São Paulo, Brazil
Creative Directors: Aaron Sutton, Jorge Iervolino
Art Director: Guilherme Somensato
Copywriter: José Arnaldo Suaid
Account Managers: Marcelo Passos, Gisele Pansera, Daniel Amorim
Media: Daniel Chalfon, Eduardo Lellis, Priscila Carmona, Bruno Ortega
Production: Anelito Nóbrega, Aroldo Correa
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Highest Rated

laylowmoe's picture

The movie had gunfights, car chases, explosions, massive property damage, and occasionally, fisticuffs.

This idea only works for a movie that is ALL about fisticuffs, e.g. a boxing or martial arts flick.

laylowmoe
Activity Score 328
Copywriter
ivan's picture
ivan
Creative Director at Ads of the World
picturejockey's picture
picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
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lamz's picture

charming too ; )

lamz
Activity Score 208
xpecialist's picture

Excel. Great strategy. One on One. Brazil is in the house.

xpecialist
Activity Score 29
Creative Director
laylowmoe's picture

I just watched the movie two days ago.

This idea doesn't fit it.

laylowmoe
Activity Score 328
Copywriter
Bauducco's picture

What do you mean?

Bruce Willis is tough in the movie. See if you are as well. What doesn´t fit?

Bauducco
Activity Score 297
Copywriter
laylowmoe's picture

The movie had gunfights, car chases, explosions, massive property damage, and occasionally, fisticuffs.

This idea only works for a movie that is ALL about fisticuffs, e.g. a boxing or martial arts flick.

laylowmoe
Activity Score 328
Copywriter
Chico Ribeiro's picture

This idea works for movies that have tough protagonists appealing to violence to solve their problems. Simple.
Nice ambient.

Chico Ribeiro
Activity Score 160
Art Director
laylowmoe's picture

Um... no.

The Die Hard movies are about things blowing up, not people getting punched.

This is an ad that isn't familiar with its own brand.

laylowmoe
Activity Score 328
Copywriter
Joe76's picture

Nice!

Joe76
Activity Score 762
Art Director
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