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popdistortion's picture

Not bad but what if the kid gets stuck or burns his bum?

Activity Score 1588
act's picture

or pee...

Activity Score 529
Art Director
Mo's picture

Pretty nice.

Activity Score 648
Art Director
jkschlitz's picture

That's a terrible Photoshop job.

Activity Score 48
Graphic Designer
act's picture

so now kids would think they can slide from their mums' hair anytime.

Activity Score 529
Art Director
Desi's picture


Activity Score 1040
ming the merciless's picture

So am I looking at a Photoshop job or did it actually run?

ming the merciless
Activity Score 190
the.adnerd's picture

photoshop job

if the angle of the shot was a bit more to the side, hidding the front of the slide, the effect of the idea would seem nicer.

Activity Score 156
ming the merciless's picture

I thought you had to post real ads on this site?

ming the merciless
Activity Score 190
ivan's picture

I couldn't tell its photoshop, if it really is. Otherwise I try to post real things.

Creative Director at Ads of the World
Lorem Ipsum's picture

she looks like mickey mouse

Lorem Ipsum
Activity Score 49
rupeshkashyap's picture

Dear folks, this is not a photoshop job otherwise entire art are of this ambient could have been better. In fact, a huge cut-out of a woman with long hair was placed on the side of a slide to highlight the brand end benefit. it was targeted to women who frequent these children's park with thier wards.

Activity Score 6
Creative Director
the_ashlands's picture

sorry, but that is most definitely a horrible photoshop job..there is no way that is a big cut-out. just look at where it meets the sand....

Activity Score 1378
Graphic Designer |


pindaro's picture

I don't think anybody here is questioning the value of the idea... most of the critisim is about the execution (whitch is lousy) presented to this forum.

Ofcourse is photoshoped, and a terrible one....Just look at the luminace of the hair and the values of blacks versus the rest of the picture.

Activity Score 518
Creative Director |


the_ashlands's picture

we know this...but the poster was claiming otherwise.

Activity Score 1378
Graphic Designer |


justpassingby's picture

Half of you probably couldnt come up with an idea like this. This is a very vlever use of media, whats wrong with everybody?! Stop your useless critisism.
And by the way, NO im not in the credit, ive never even been to India but i can spot a clever media spot. P&G are probably kicking their agency for not coming up with it first.

Activity Score 1368
Ashindwe's picture

pretty smart, but I don't think it would stop the traffic in my book.

Activity Score 10
Client Servicing
nemesis's picture

fake, fake, fake!

terrible photoshop job!

Activity Score 765
Creative Director
adabortion's picture

Good idea to present as a proposal. Whether this is just a comp or not, well...
...the shadow of the cutout lady is missing ladies n gents!!!

Activity Score 613
Creative Director
morph's picture

Sure is. At least this picture is not real. That doesn't mean it wasn't actually done. But i'm with everyone here who says this is a photoshop job. The lighting is wrong and, as the_ashlands points out, where the piece meats the sand is clear evidence that it was brushed out with 3px or somewhat feather.

Great ideia though! And really nice placing. When all the moms are waiting for the kids to get tired they find themselves thinking about their hair. Clever but fake photo.

Activity Score 38
swiss_adguy's picture

idea: thumbs up, way up! i am loving this shit…

maybe it was done, maybe it has been made up - like so many other ideas shown either here or at awards this looks just sooo fake.
however, when you present an idea, it should be as outstanding as possible, in this case, one must be blind not to see the huge difference in image density between the visual of the woman's hair and the rest of the pic.

presentation: thumbs down, hey, even the hands chopped off!

Activity Score 36
Creative Director
creativelefty's picture

nice idea yes, but as everyone says, its a bad DI job. If it really went through, why not take a photo of the actual location?

Activity Score 50
Creative Director
Capitalist's picture

Jelous Down dudes...let's talk about the idea. Perfect placement, the idea speaks tons...now,
what was the argument again?

Activity Score 132
Copywriter |

No idea's too bad...

drizae's picture

I hate the idea of such blatant advertising in a child's park.

Activity Score 501
Copywriter |

Fail Harder.

comingsoon's picture

Great jobs!

Activity Score 117
Graphic Designer
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