Pride 2011 - Our Proudest Bus Ever

Agency Network: 
Published/Aired: 
October 2011

Part of Collection

Description

Ambient advertisement created by Saatchi & Saatchi, Sweden for SL, within the category: Transport.

Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden
Copywriter: Petter Dixelius
Art Director: Gustav Egerstedt
Creatives: Erik Hiort af Ornäs, Anders Ekman
Interactive Art Director: Mikael Näslund
Project Leaders: Tom Hedström, Hans Sydow, Maria Lindskog Klasén
Planner: Linn Johnsson
Produktion: Dallas Sthlm
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The JACK's picture

huge response...good..

The JACK
Activity Score 432
Marketing Manager
hawaiian loop's picture

it's always a pleasure to see ideas that work so well.

hawaiian loop
Activity Score 45

strange days

Andrej's picture

Bravo.

Andrej
Activity Score 640
Copywriter
Ceballos's picture

Done by KLM.

Ceballos
Activity Score 623
Copywriter
Ceballos's picture
Ceballos
Activity Score 623
Copywriter
NicoCiego's picture

This one is better actually. thanks for the link.

NicoCiego
Activity Score 1019
Art Director at Quezon City Philippines
andylefty's picture

Yeah its quite cool! A lot of involvement, although I feel the visual result is very small.

andylefty
Activity Score 4297
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

Simple, but it worked.

kleenex
Activity Score 57557
Web Designer/Developer
vote4pedro's picture

very nice interactive idea.

vote4pedro
Activity Score 4549
Copywriter
Ben Clarke's picture

On paper this idea makes great sense, but in reality it fell short of the mark, the bus was just boring to look at.

Ben Clarke
Activity Score 168
Art Director at Smart Inc Advertising Melbourne
ace85le's picture

This is one of those instances where it doesn't matter if the end results look nice or not. The key thing is attention, awareness, activation, involvement, and referral. They scored well on all those. Bravo.

ace85le
Activity Score 3933
Marketing Manager |

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Glut's picture

nice, simple and works

Glut
Activity Score 3907
Public Relations at Glut. Ideas Boutique.
morse's picture

Very cool idea.

morse
Activity Score 17897
Art Director |

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