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Flying Trunks

Agency Network: 
Published/Aired: 
June 2010
Skoda:  Flying Trunks
Skoda Ambient Ad -  Flying Trunks

Description

Ambient advertisement created by Grey, Israel for Skoda, within the category: Automotive.

Advertising Agency: ACW Grey, Tel Aviv, Israel
Executive Creative Director: Yonatan Stirin
Copywriter: Uri Marek
Art Director: Tali Dayan
Account Manager: Galia Bialer
Account Superviser: Karen Israel
Media: Yossi Aroeti
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Highest Rated

Guest's picture

LOL!!! -yeah it's like a full massage but not quiet as intense.

Guest
Duckman's picture

Bullshit! Everybody knows how small capacity is in this overhead luggage.
So if you want to say "Skoda Roomster have trunk for two small bags" - well done.

Duckman
Activity Score 520
Art Director at Saatchi & Saatchi |

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

Bianconiglio's picture

Agree. Wrong media choice.

Bianconiglio
Activity Score 406
Copywriter
ivan's picture

True. Even the largest plane has less space in the overhead luggage compartment than most trunks. But this could've been solved easily with copy. Just twist the message to say something like if you can't fit in here, try a Skoda. :)

ivan
Activity Score 12
Creative Director at Ads of the World
Guest's picture

agree.. good luck getting the airline to approve that one though!

Guest
Adaddicted's picture

Absolutely!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Minerva Pinto's picture

Definitely agree.

Minerva Pinto
Activity Score 1394
Bryn Mawr College
TommyO's picture

Exactly! Although it is cheap advertising and captive croud, it sends the wrong message.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

akshaysrikar's picture

why the plane again????

in their creative process, i think they forgot the basic rule...."the medium is the massage"....

wrong medium people

akshaysrikar
Activity Score 420
India
Guest's picture

Medium massage, thats what I need.

Guest
Guest's picture

LOL!!! -yeah it's like a full massage but not quiet as intense.

Guest
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