Advertisement

Wi-Fi

Agency Network: 
Published/Aired: 
September 2008
Like
27
Views
10573

Description

Ambient advertisement created by Jung von Matt, Germany for Sixt, within the category: Professional Services.

Advertising Agency: Jung von Matt/ Alster, Hamburg, Germany
Creative Directors: Fabian Frese, Daniel Frericks, Götz Ulmer
Copywriter: Jo Marie Farwick
Art Director: Till Monshausen
Editing and Naildesign: Benita Rath
Log in to post comments

Highest Rated

Guest's picture

It's a very intelligent tactic to get the point across. Hello! If you don't get this, your English must be dreadful.

And no, it isn't a documentary, it's a case study. Jesus!

Congrats to the Creative Team from America!

Guest
TRICKY's picture

witty

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest commenter's picture

I agree with the question mark

Guest commenter
Senhora Kolossa's picture

wtf? doesn't seem to be a students work. seems to be a great work. makes me wanna rent cars till the cow comes home.

Senhora Kolossa
Activity Score 483
Jung von Matt
krautland's picture

boring. it's just a stunt, not a campaign.

krautland
Activity Score 3214
Art Director at erm... no calls please.
Crisp One's picture

I totally agree, but when I'm in the airport, I too get frustrated searching for free wifi...so in light of me experiencing this very same emotion, I feel this is clever, and free. Rarely do opportunities come across where "free and clever" are both hit for a client.

Crisp One
Activity Score 2005
Other at New York
kurtberengeiger's picture

I didn't quite catch if Sixt sponsors free surfing on the wifi network or only allows you to surf to their campaign site. The latter would just piss me off.

kurtberengeiger
Activity Score 7341
Copywriter
Guest commenter's picture

Well, I really don't know. I saw this idea also at a small restaurant using this trick with the daily menus. I don't know but its not bad.

Guest commenter
dshott's picture

Who makes adverts about how clever their adverts are?
The guy sounds like a right smarmy git.

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

matks's picture

It's a documentary, not an ad. It's been done to show the idea to people like us and maybe the agency clients.

Anyway, the IT solution is very clever. Great base to communicate other products/services.

matks
Activity Score 482
Advertising
roman-schwienbacher.com's picture

the airport in hamburg is really overloaded with advertisements.
do we really need this on top of it
...an here comes the question mark again...
it's an overdosis.

roman-schwienba...
Activity Score 1021
Photographer
john doe's picture

do we really need this on top of it...
absolutely! because it's a perfect placement for communication and actually useful.

simple and clever thinking!

john doe
Activity Score 1571
Art Director
Shot's picture

It looks like a really dreadful way to spam. I would be ok with *one* wireless network name and only if it indeed provided free surfing; any more and it feels like Sixt vomited into my computer.

Shot
Guest Access's picture

It's too overloaded at the airport. And I think even advertisers don't like to be flooded with more advertising. I think they would also get in trouble with providers with real licences where you have to pay.

Seems more to be an idea to win some awards – slippy.

Guest Access
Senhora Kolossa's picture

done before by LLR. sorry guys.

Senhora Kolossa
Activity Score 483
Jung von Matt
Guest's picture

Proof it, guys, proof it!

Guest
raavigeorgian's picture

just loved the strategy...clever, engaging, and helpful...that's all the consumer needs

raavigeorgian
Activity Score 2444
Art Director at New Delhi
Guest's picture

It's a very intelligent tactic to get the point across. Hello! If you don't get this, your English must be dreadful.

And no, it isn't a documentary, it's a case study. Jesus!

Congrats to the Creative Team from America!

Guest
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement