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Agency Network: 
Published/Aired: 
December 2011
Simon Community:  QR codes
Simon Community Ambient Ad -  QR codes

Description

Ambient advertisement created by Propaganda, United Kingdom for Simon Community, within the category: Public Interest, NGO.

Advertising Agency: Propaganda, Leeds, UK
Creative Director: Mark Williams
Copywriter: Sarah Boston
Art Director: Ben Bateson
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Highest Rated

jackblack's picture

It's bringing homelessness into the 21st century.

jackblack
Activity Score 2362
Art Director
MicheleVirgilio's picture

good idea

MicheleVirgilio
Activity Score 2617
Hawrys's picture

good!

Hawrys
Activity Score 198
Copywriter
Spanky's picture

Personally, I give drugs and alcohol directly to homeless people for fear that my money will be wasted on clothing or food.

Spanky
Activity Score 4899
Other
vote4pedro's picture

Nice idea. But I doubt it's compelling enough for many people to take the time to scan the qr code.

vote4pedro
Activity Score 4601
Copywriter
Roger Keynes's picture

Love.
Simple. Engaging. Worthy.
And, above all, it gets the guard down.
(Plus, I have a weakness for stuff like this!:)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Wordfruit's picture

Nice idea :)

Wordfruit
Activity Score 1023
jackblack's picture

It's bringing homelessness into the 21st century.

jackblack
Activity Score 2362
Art Director
sintra's picture

nice one.

sintra
Activity Score 699
Administrative
Lazarus's picture

It's interesting, but feeling very gimmicky.

Lazarus
Activity Score 1536
Creative Director
Viral_Artist's picture

The idea is interesting.. but i don't if the message goes through this way... Also i wonder if it could be offensive for people that actually are homeless and have no drinking / drug problems...

Viral_Artist
Activity Score 37
Marketing Manager
adbitch's picture

How is this idea at all associated with rough sleepers?? If the agency had taken the time to actually research into the service that Simon on the Streets actually provide they would understand that this idea is far from that. Rough sleeper would not be found laying in the open, especially in victoria quarters hahaha. And from my own experience, I'm pretty sure many of them don't go to bed with a bottle of water either...

adbitch
Activity Score 3
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