Experiences for appliances

Agency Network: 
Published/Aired: 
October 2012

Description

Shoppie.sk is an slovak electronics eshop. It wanted to create a sales promotion and motivate people to change their old electronics for new one. Since shoppie.sk considers appliances as living beings in their brand communication, we decided, that we have to reward each old appliance for his duties. We created a microsite where people could register their old appliances, get a voucher for new one. Every week we chose a winner and rewarded his appliance with and awesome experience. In a month we gained 1 milion unique users in Facebook viral reach (videos and campaign posts), 100,000 website visits and 7400 old appliances with their stories.

Ambient advertisement created by Triad, Slovakia for Shoppie.sk, within the category: Retail Services.

Advertising Agency: TRIAD Advertising, Bratislava, Slovakia
Creative Director: Jaroslav Zacko
Art Directors: Tomas Abel, Viktor Karvai
Copywriters: Martin Woska, Vlado Kurek
Production: Hitchikers Production, Playground 13
Director: Dano Dekan
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Highest Rated

Edoftheworld's picture

gold

Edoftheworld
Activity Score 161
kleenex's picture

Winner!!!

kleenex
Activity Score 57881
Web Designer/Developer
eins-eins-null's picture

i really don't know what to think. this is just .... unbelievable

eins-eins-null
Activity Score 896
Copywriter
Edoftheworld's picture

gold

Edoftheworld
Activity Score 161
alex razzaghi's picture

I love Great Ideas
I'm jealous I didn't think of it :)

alex razzaghi
Activity Score 243
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