Agency Network: 
December 2009
Shield Security Ambient Ad -  Jobcases


Experienced security personnel is hard to find these days. That's why Shield Security came up with a unique tool: the Jobcase. This custom-built briefcase contains a recruitment message, written in steel letters. When passed through a security scanner, working security officers can read the job offer clearly.

The Jobcase is a practical medium, since Shield Security staff regularly comes across these scanners at airports, business centres and festivals. Apart from this, the Jobcase also got its share of attention from the security business press.

Ambient advertisement created by New Message, Netherlands for Shield Security, within the category: Professional Services.

Advertising Agency: New Message, Amsterdam, The Netherlands
Creative Director: Lennart Wienecke
Art Director: Lennart Wienecke
Copywriter: Hugo Rütter
Account director: Catherine Dijkstra
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digifool's picture

Love it!

Activity Score 266
Art Director
ShaniG's picture

Yeah, flight tickets are so cheap and scanner operators are so hard to find today,
that it's a reasonable cost in order to find a scanner operator.

Great idea, but I think the scam alert is on!

Activity Score 17214
Creative Director
KbxAds's picture

jealous prick, its a great idea, why call it scam, just coz u cant think of an idea like this?

Activity Score 943
Copywriter at Surat, India |

ShaniG's picture

First, being rude and using a foul language doesn't help to make your point.
And in case you haven't noticed, I said myself it's a great idea.
But that doesn't' make it a reasonable work.

Activity Score 17214
Creative Director
maranca82's picture

Wow. This is really great.

Activity Score 422
morse's picture

Fantastic idea! Hope the security guys have a sense of humor.

Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

The Lion's picture

Perfect targeting.

The Lion
Activity Score 122
Creative Director |

CrackerJackFlash's picture


Activity Score 19603
Creative Director |

pabloaotw's picture

Very good... so very good that it appears like a fake for Cannes. If it's real, it's wonderful.

Activity Score 235
Art Director
silvi's picture

Very direct campaign. Just to the point. Not waste of money. Good!

Activity Score 4172
rabbitz's picture

i'll put a "marry me" in this case if i had a girlfriend who was a security personnel

Activity Score 464
billjob's picture

Very, very clever...

Activity Score 35
billjob's picture

Very, very clever...

Activity Score 35
chris myles's picture

Really Really Really clever.

chris myles
Activity Score 429
Napier University
Cyrano's picture

So you’re telling me that to communicate the message to only one person you need to buy a ticket and take an airplane every time. It’s easier to make a phone call. Futile FAKE.

Activity Score 5
A stranger abroad returns's picture

Probably fake, but smart. If company personal travel regularly, then there is no extra expense for air fares.

I love the targeting, and I bet anything the word or mouth would have been great. It is going to be the thing talked about when these guys have a beer at the end of the day.

A stranger abro...
Activity Score 18
cef's picture

A "head hunter" is travelling to find the best security guy in the world.
wowww. Fake u head hunter!

Activity Score 547
sandhya rao's picture

sorry old idea

sandhya rao
Activity Score 217
sandhya rao's picture

but how many consider it?

sandhya rao
Activity Score 217
sandhya rao's picture

i know sort of earlier but regional...this'ld be a new one

sandhya rao
Activity Score 217
slip's picture

I'd call the manager and have the guy cuffed. Love the idea.

Activity Score 919
designer |


germanhudders's picture

Really, really, really love it!!!! really good work

Activity Score 336
Copywriter at Droga5
gravity's picture

my oh my... genious idea. i'm not sure if you can find someone to work for you like this (only one people per ad serve). but you could surely pick up the woman behind the desk for a date.

Activity Score 181
Art Director at Sistemsensin
dollypoppin's picture

Innovative. :)

Activity Score 1423
Copywriter at Conceptboard Advertising |

"Nihil sub sole novum"