Shadow

Published/Aired: 
November 2007
 Shadow
 Shadow

Description

Caption

Incredible acceleration: the CL 63 AMG with 514 hp.

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Volkmar Weiss
Art Director: Volkmar Weiss
Copywriter: Thomas Niederdorfer
Graphic Designer: Dian Warsosumarto
Account Supervisors: Peter Hoerlezeder, Judith Zingerle
Production: Butterflies & Bunnyrabbits
Illustration: Busk/Cmod, Deep Inc
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bknowlden's picture

Pretty cool, i guess?

bknowlden
Activity Score 3635
Art Director |

--
brandon

www.brandonknowlden.com

capywriter's picture

I guess Lucky Luke would say 'Done!' :)
Nice idea though!

capywriter
Activity Score 5453
Copywriter at Freelance
xhp's picture

Haha for sure lucky luke would say that ! not bad idea, but not conviced.

xhp
Activity Score 541
Computer graphic designer |

xhpdesign.com

abdou's picture

One can't make the difference, weather it is an ad or something else... and if it is an ad, for which brand!!

abdou
Activity Score 76
Market research
capywriter's picture

the picture in the top right corner says enough, no?

capywriter
Activity Score 5453
Copywriter at Freelance
Mr.Top's picture

weak and forced

Mr.Top
Activity Score 722
Duckman's picture

I know it seems pretty obvious, but I didn't seen it before in that ambient execution, so...nice, like it.

Duckman
Activity Score 518
Art Director at Saatchi & Saatchi |

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

elmikel's picture

it looks static. Doesn't communicate it's fast. At the first glance I thought the car was stolen or something...

elmikel
Activity Score 1147
Illustrator
slammary's picture

The copy maybe lost for sb.

slammary
Activity Score 212
Copywriter
smilepig's picture

i don't get it .painted the shadow and waiting for people look at this car and drive the car,right?? who'll notice that in real?

smilepig
Activity Score 252
Art Director
butwhatdoiknow's picture

the desired reaction :
"there is no car, yet i see the shadow,there's something fishy about this..
oohhh....oohh..it's the..oohh...i get it..."

me like..gets your attention, two toes up..

butwhatdoiknow
Activity Score 36
studentoflife
sold's picture

i like it very very much.
congrats.

sold
Activity Score 3373
Copywriter
ooops's picture

either in morning or evening

ooops
Activity Score 448
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