Mirror

Agency Network: 
Published/Aired: 
August 2011
Sekunda:  Mirror
Sekunda Ambient Ad -  Mirror

Description

Situation: Most people are familiar with the feature ofglue repairing, but few have experienced how easy it is to repair that totally broken household object back into its original shape by using Sekunda glue.

Solution: We created small model scales of half porcelain objects found in households. By placing them in public mirrors the half plates, vases and cups looked as a complete new object highlighting the easiness of bringing your broken household object back to its original form.

Ambient advertisement created by BBDO, Russia for Sekunda, within the category: House, Garden.

Advertising Agency: BBDO, Moscow, Russia
Creative Directors: Andres Vergara, Luis Tauffer
Art Director / Photographer: Anna Kautenchzhi
Copywriter: Andres Vergara
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Glut's picture

why the mirror??

Glut
Activity Score 3907
Public Relations at Glut. Ideas Boutique.
Lazarus's picture

Just horrible. Sorry.

Lazarus
Activity Score 1523
Creative Director
fotdot's picture

Not so great at all.

fotdot
Activity Score 672
Creative Director
chirag's picture

not good~

chirag
Activity Score 52
Planner at brandtree
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