Agency Network: 
August 2007
Secret:  Secretjewel
Secret Ambient Ad -  Secretjewel


Ambient advertisement created by Leo Burnett, Hungary for Secret, within the category: Health.

Advertising Agency: Leo Burnett Budapest, Hungary
Creative Director: Peter Tordai
Art Director: Matyas Kobor
Copywriter: Orsolya Nagymate
Other additional credits: Marta Dorgai, Andrea Mandi, Arterego PR, Carnation Online Agency
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cullers's picture

All I can think of when I see this is underarm chaffing caused by the little jewels. It's an interesting concept - trying to turn a rather unsexy area not commonly shown off into a quasi-secretive/sexual thing. But I'm still thinking how having that thing rubbing under my arm all day would totally suck.

Activity Score 332
nice gaijin's picture

there's a reason this hasn't been done before.

nice gaijin
Activity Score 815
klaussnow's picture

and hello lady, technically its just hte underside of the bicep, now if you really put it in the 'pit' then we'll have something to talk about

Activity Score 1645
Art Director |

... its already been done...

walkingbuddha's picture



Activity Score 188
Art Director
whitespace's picture


we be posting product intros from now on, yes?

Activity Score 1953
Creative Director
capywriter's picture

so your armpits are so wet, you can grow plants in it? Now that's the deodorant I'm looking for...

Activity Score 5512
Copywriter at Freelance
intersubjectiv's picture

Smart way of generating hype around an uncomfortable topic. So just non-technically: good. really.

Activity Score 4
magicvicky's picture

Oh my God! A crystal tattoo over the armpit?
For me it's disgusting.

Activity Score 12
souce's picture

Cool! Sexy and never seen! Brilliant idea. I think it does not bother you, rather makes you feel special. How can I get it?

Activity Score 3
graduate's picture

Let's be honest: these kind of brands hardly ever communicate with any respect towards women... It's always about how disgusting an armpit can turn into, you can almost smell it in the ads :)

I really appreciate the change of viewpoints on this field. And besides... I guess I would find it more than sexy if I saw a woman wearing these!

(I can't wait to see something similar when it comes to sanitary pad communication, and I don't mean underlap jewels in this case :))

Activity Score 2
Budapest Business School
dek's picture

probably world's largest crystal tattoo collection visit

Activity Score 2
Creative Director at Visual FX Model&Application, Creative Retouch, MotionMontage |


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