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Toy transplants

Agency Network: 
Published/Aired: 
May 2016

Description

Ambient advertisement created by Dentsu, Japan for Second Life Toys, within the category: Public Interest, NGO.

Advertising Agency: Dentsu, Tokyo, Japan
Executive Creative Director: Yasuharu Sasaki
Creative Directors: Akira Suzuki, Togo Kida
Art Director: Taiki Kawase
Copywriter: Kenta Isobe
Producers: Satoshi Kuno, Hayato Satomi, Ikuko Hirata
Plush Toy Artist: Momo Kanal
Designers: Masami Odawara, Yuki Demura, Aoi Ohara
Producers: Shungo Kanazawa, Yotaro Takahashi
Web Director: Takagi Kengo
Web Producer: Sayoko Utamaro
PR Planner: Yohei Nemoto
Movie Director: Seiji Kofune
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Highest Rated

den13's picture

Lovely idea!

den13
Activity Score 3
MrPotatoHead's picture

I love this campaign but this case study leaves so many questions unanswered. How did you spread the campaign in the first place? Who received the repaired toys and why? How did this increase the number of organ donors? etc. etc.

MrPotatoHead
Activity Score 558
Art Director
halaby87's picture

i agree
its an nice idea holding a good cause but then what

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

den13's picture

Lovely idea!

den13
Activity Score 3
kleenex's picture

Winner.

kleenex
Activity Score 58742
Web Designer/Developer
Pete R.'s picture

Brilliant campaign. See you on the award shows guys.

Pete R.
Activity Score 3412
Illustrator
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