Red refrigerator
Description
Radio Production
Ambient advertisement created by Creature, United States for Seattle's Best Coffee, within the category: Non-Alcoholic Drinks.
Executive Creative Director: Jim Haven
Art Director: Kristi Flango
Copywriter: Andrew Jasperson
Producers: Bethany Papenbrock
Account Executive: Ali Daniels
Designer: David Kaul
Production Company:
3 min. Film: Epoch Films
Website: Pixel Pushers
Art: Alex Mcleod
Web Banners: Variable Medium
Radio: Bart Radio
Director: Aza Jacobs
Director of Photography: Tobias Datum
Executive producer: Jerry Solomon
Line Producer: Alex Orlovsky
Engineer: Joel Stanner
Director / Producer: Bart Smith
Editor: Joe Krings
Music House: Blackboard 3
Producer: Jack Bradley
Audio Mix: Joel Stanner
Gr8... i like this
Good simple idea. What makes it even better is the way it was documented. Good job.
its cool :))) i really like the whole idea
I liked the idea, but it seemed pretty costly for a local brand (customized oversized refrigerators: building, installation...)
Hey, this film is very nice, beside the idea is good, but I really enjoyed watching this film, great direction... hope I can find this big red refrigerators on my way to work some day...
Am I the only one that would assume that this stuff might be poison? Or some sort of terrorist plot?
Next, they'll have a van with no windows giving away free candy = AMBIENT !
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"I love some things, and don't love some other things."
Yeah, I thought of it too. This is a great plot for Al-Qaeda, I noticed a police officer opening the fridge, so yeah.
It's one thing to give samples with people, and brand representatives, and city permits... it's another to put a mysterious un-manned huge red BOX in public.
Here in NYC, they would've destroyed it with that little bomb robot, live on he 6-o-clock news.
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"I love some things, and don't love some other things."
People! its a fucking fridge with free product!!! that's all... nothing more... nothing less.
So an agency a little feel good video with guitars and soft focus - it's a fucking fridge with free product!!!!
Imagine this was just stills on the this stunt, people would roast it.
I get given, yoghurt, energy drinks, juice, phamplets on my way to work by people and think nothing of it... this is the same, product sampling -nothing new, edgy or clever.
And yes. You are 1000% right.
We are in an odd age of advertising where the friggin PRESENTATION VIDEO is more important that the actual idea and execution.
I hope we get past this, soon.
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"I love some things, and don't love some other things."
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