Taxi Fare

Agency Network: 
April 2013


Using one of their latest features, Seat Germany saved taxi passengers money every time the driver used the brakes. The “Brake Energy Recovery System” is one of Seat’s most innovative technologies. It collects energy usually lost when a car brakes and then uses this energy when it accelerates again. So instead of being wasted, this energy creates significant fuel savings. In order to promote this technology the agency Grey Worldwide Düsseldorf created “The Seat Taxi Fare”. The “Brake Energy Recovery System” was connected to the taximeter of the Seat Alhambra so every time the driver used the brakes the taximeter would run backwards. Cameras were hidden inside the car and random people were picked up around Düsseldorf, Germany. The stunt shows once more how Seat is all about Enjoyneering.

Ambient advertisement created by Grey, Germany for Seat, within the category: Automotive.

Advertising Agency: Grey, Düsseldorf, Germany
Chief Creative Officer: Rolan Vanoni
Executive Creative Directors: Mark Hendy, Neil Elliot
Art Director: John-John Skoog
Copywriter: Fabio Montero
Account Directors: Sven Schiefer, Linda Koenen
Producer: Anne Palesch
Production Company: Parasol Island
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