Description
Ambient advertisement created by Duval Guillaume, Belgium for Scottex, within the category: House, Garden.
Creative Directors: Geoffrey Hantson, Dirk Domen
Copywriters / Art Directors: Carsten Van Berkel, Stefan Leendertse
Other additional credits: Sybille Brocorens, Patrick Clymans, Philip De Cleen
this is a pretty cool idea, but the layout of the "stunt" kills it. there should be 3 photos and a brief description. no logo, no big header, WAY les copy, etc....as a person who has judged a lot of shows, i can say that this matters quite a bit.
Good thing this has already won a Direct Silver Lion on Cannes 2008, then.
Good thing they didnt try mailing from the US: the USPS would turn these down flat as undeliverable.
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No, I am not a media buyer.
You could mail them, they just would be god awful expensive...
The idea is familiar. It seems like I have seen before.
Smart! really smart. Great Thinking!!! but,just wondering how expensive will this be, did the postal service charge them something extra?
Thanks,
Anish
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