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Super absorbent

Agency Network: 
Published/Aired: 
January 2009
Scotch-Brite:  Super absorbent
Scotch-Brite Ambient Ad -  Super absorbent

Description

Ambient advertisement created by Y&R, Thailand for Scotch-Brite, within the category: House, Garden.

Advertising Agency: Y&R Bangkok, Thailand
Creative Director: Trong Tantivejakul
Art Director: Nares Limapornvanich
Copywriter: Jittra Thiutipsakul
Photographer: Pornchai Wongki-La
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Bye's picture

What's more effective than a product demonstration, well done.

Bye
Activity Score 1464
Anne's picture

Great guerilla.

Anne
Activity Score 508
Art Director
missed my turn's picture

Way to be. Good stuff.

missed my turn
Activity Score 426
ORISHAS76's picture

EXCELENTE!!!

ORISHAS76
Activity Score 344
Ad_Man's picture

simply great!!!

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

its TOTALLY different...

Guest
Guest's picture

Are you kidding me? Both ads use a water-absorbing sponge as a replacement for a basin. Same idea, different product.

FAIL.

Guest
Guest's picture

One is actually a useful demonstration. The other makes no sense what so ever. Why would one want to cover up their sink? Makes no sense!

The drinking fountain one makes more sense as it allows people to see the product work, whilst still allowing one to use the drinking fountain. Kudos to the ambient one.

Guest
dshott's picture

Different and both good,
I can see the ambient one getting full of water and starting to drip like crazy after not too long though. Good stunt.

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

Guest's picture

not different, both good.

shoud have been from the same campaign though. Spunge is a good ambient on the sinck idea.

Guest
Guest's picture

Actually your wrong. The water will go through the sponge and into the drinking fountain drain hole. Thus giving the illusion that it is absorbing the water.

Guest
Guest's picture

One is a towel nip tuck, the other is a sponge, different ideas you fri*cken dump truck.

Guest
Sazarret's picture

Awesome!

Sazarret
Activity Score 130
McCann Erickson Bolivia
vtangads's picture

pretty nifty idea

vtangads
Activity Score 3
Academy of Art University
peter_alistair's picture

its amazing how good ideas, once executed well, seem very effortless. good job!

peter_alistair
Activity Score 16
McCann Erickson
bknowlden's picture

Wow, very impressive.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Guest's picture

Superb, love it

Guest
Blair Semenoff's picture

Now that's a big fat guerilla ad!!! AWESOME!

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
The Fair Play's picture

great guerilla guys! one of the best product demonstrations i've come across lately!

The Fair Play
Activity Score 10
AUB
Guest's picture

done in a press ad already

Guest
gbl's picture

Yeah!!!

gbl
Activity Score 451
Copy
Guest's picture

What a drink fountain was done in a print ad? Or do you mean a sponge was used in a print ad?

Guest
Guest's picture

the people drinking water are actually the agency's employees. this must have lasted for all of 10 mins.

Guest
Guest's picture

Yes we can't get one past you can we! Yes we hired a policeman outfit and motorcycle taxi service outfit and a school girl outfit and got our staff to dress
up in these costumes. Wow your so clever to have picked up on this.

Guest
cochegrande's picture

hey, i know that policeman and motorcycle taxi guy. It's the same person we used in our yellow pages outdoor ad. just 300baht per hour for them to stand around. cheap!

cochegrande
Activity Score 4
N.A
Guest's picture

very cool idea. but the sad thing is it is not real. it is so badly photoshopped! look at the logo on the sponge!

Guest
Guest's picture

Please send your email address to Ivan and i be happy to take a photo and send you close up photos of the sponges we used and prove that it was printed on, obviously everyone thinks they experts in knowing if something ran or is photoshopped. Why don't you come to our country and see for yourself
before you make comments.

Guest
ivan's picture

Looks real to me.

ivan
Activity Score 6
Creative Director at Ads of the World
rebelscum's picture

Agree that this is a fucking rad idea.

but think of all the saliva and snot and gak that got absorbed into those sponges...I think I'm getting a disease just thinking about it :)

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

Guest's picture

giggle giggle giggle

Duncan
www.dshott.co.uk

Guest
Guest's picture

I love this but... erm... wouldn't it grow mouldy and what not after a few days?

Guest
Guest's picture

Thanks for your cool feedback. No it didn't go mouldy because the water went through the sponge and into the drinking fountain drain hole. So this way the water didn't sit in a puddle to form mould.

Guest
Guest's picture

isnt the water went down people's throat instead of the sponge?

Guest
brittocj's picture

Good work... for the client too!!!

brittocj
Activity Score 16
Fullmoon Advertising |

simply Smile

Maliheh's picture

Excellent superb .what do you want more?!

Maliheh
Activity Score 79
Graphic Designer at graphic designer |

wt da?

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