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Photo Booth of Doom

Agency Network: 
Published/Aired: 
August 2009

Description

Science World lured unsuspecting Vancouver shoppers into what looked like a free photo booth to promote its recent exhibit: “Scream! The Science of Fear.”

Once people sat down to wait for their picture, they were startled with the image of a frightened woman on the photo booth screen. As they exited the booth they received their photos with a fact printed on the sheet: “A photo of a scared person is enough to spread fear. We can explain.” They were also given free passes to the exhibit. Thankfully, no heart attacks were reported.

Ambient advertisement created by Rethink, Canada for Science World, within the category: Education.

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Rob Tarry/Ian Grais, Chris Staples
Art Director: Chad Kabigting
Copywriter: Rob Tarry
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Highest Rated

PERP's picture

Great idea, loved this one. Congrats!

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

Prof's picture

heehee

Prof
Activity Score 1449
Copywriter |

Quite really.

everartz's picture

funny!!
nice work..

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

yeah, but how much do they spend? - money, time...
think it's unjustified ((

Guest
Guest's picture

It's much more cheaper than a TV commercial.

Guest
sirvan's picture

I agree. This is a cool idea... but the effort doesn't equal the return.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

Maybe they are targeting ad people, knowing that this vid would get on sites like this one?

Guest
silvi's picture

Me encanta. Muy divertido y memorable.
I love it! Funny.

silvi
Activity Score 4170
Copywriter
Wordnerd's picture

good idea. didn't work so well though, did it? Kafee without the Kafee-effect if you ask me

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

lol I love it! great work guys

Guest
PERP's picture

Great idea, loved this one. Congrats!

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

corkscrewkibitzer's picture

good job

corkscrewkibitzer
Activity Score 76
De La Salle University - Manila
billtiyu's picture

great way to promote an event/exhibit! our country should have more promotions like these.they always come up with billboards and posters. -_-'

billtiyu
Activity Score 27
De La Salle University
hagemony's picture

brilliant idea!

hagemony
Activity Score 335
Guest's picture

Wayyy to elaborate to convey a simple message.

Guest
mikepants2005's picture

Fantastic

mikepants2005
Activity Score 504
Copywriter
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