Advertisement
Agency Network: 
Published/Aired: 
June 2010
School of Visual Arts:  Push The Envelope
School of Visual Arts Ambient Ad -  Push The Envelope

Description

Images of envelopes with custom-engraved steel push-plates were installed on the school’s doors. School of Visual Arts students literally “Pushed The Envelope” while entering and exiting. Translation: "Push The Envelope" is an American phrase which means to innovate or go beyond commonly accepted boundaries.

Ambient advertisement created by KNARF, United States for School of Visual Arts, within the category: Media.

Advertising Agency: KNARF, New York, USA
Executive Creative Director: Frank Anselmo
Creative Directors: Jayson Atienza, Richard Wilde
Art Directors / Writers: Jayson Atienza, Frank Anselmo
Photographer: Billy Siegrist
Log in to post comments

Highest Rated

thedesignaddict's picture

Ah, the visual pun returns.

thedesignaddict
Activity Score 5403
Art Director at Freelance
theinspector's picture

I saw this in Communication Arts and remember saying to myself "Very clever!!!"
I still feel the same. It's not the type of idea I think everyone will instantly get.
But that's what makes it super-smart. 10+++

theinspector
Activity Score 121
hal9000's picture

That's hilarious and quite appropriate for an art school.

hal9000
Activity Score 192
jackmoore257's picture

Ha ha ha ha ha! I wish all advertising was as fun as this.
I especially love that the PUSH plate serves as the headline.
This one could have easily been messed up by bad art direction.
A breath of fresh air to see this idea done so simple.

jackmoore257
Activity Score 203
Guest's picture

Great.

Guest
Guest's picture

i'll pretend i never saw this.
push the envelope...and you literally push an envelope. i think knarf needs to go back to SVA.

Guest
Davai's picture

Stop voting for your work. This is just bad.

Davai
Activity Score 618
Copywriter
Guest's picture

It´s a nice detail for a School of Visual Arts...but it is about branding, not adv

Guest
Luis Maram's picture

Good detail for a visual arts school, but it is branding, not adv

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram
http://blog.luismaram.com

Guest's picture

I imagine this idea is better in person.
Very graphic and intriguing. Kudos

Guest
thedesignaddict's picture

Ah, the visual pun returns.

thedesignaddict
Activity Score 5403
Art Director at Freelance
jponino's picture

suuuuuckkkksssss

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
pez's picture

wtf?

pez
Activity Score 1804
Creative Director
Guest's picture

gr8 concept

Guest
LisaEve's picture

great for an exit - hopefully inspiring students to approach the world outside school differently - just as they're about to walk out into it... nice

LisaEve
Activity Score 11
Graphic Designer
Guest's picture

Ugh...sort of boring. Ok at best but then...why do a fancy comp. I'm sure the creative team got really jazzed up about this idea and then comped it up in an hour. Stay away from cliches and isms....as a general rule.

Guest
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement