Agency Network: 
January 2016


A baggage car from Amsterdam Schiphol Airport gets lost like a tourist in Antwerp. It’s an advertising stunt for Schiphol because “Schiphol, is closer than you think.” Especially for people in Belgium who are accustomed to depart from Belgium Airports. The baggage car is driving through the main square, attracting all kinds of attention. The Dutch driver goes around asking how to get to Schiphol. Some people were helpful with instructions like “drive along the Schelde”, the river that runs in Antwerp, and “keep on for two kilometres then ask again”.

Ambient advertisement created by Fama Volat, Netherlands for Schiphol, within the category: Transport.

Advertising Agency: Fama Volat, Eindhoven, The Netherlands
Concept: Thomas Creemers, Levi Sars, Jeroen Manders
Production: Wenneker Belgium
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halaby87's picture

Not bad

Activity Score 10446
Other at Health Communications Egypt |


kleenex's picture

No English subtitles???

Activity Score 57557
Web Designer/Developer
Dzsoi's picture

Nice, simple idea, get the message across I guess (after all, we don't consider a baggage car a long-distance vehicle).

Activity Score 8563
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