Life machine

Agency Network: 
Published/Aired: 
September 2014

Description

Post Production: Claudio Alves, Studio Great!

Production House: Studio Great!

Ambient advertisement created by Publicis, Brazil for SBT, within the category: Media.

Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung, Leo Macias, Henrique Mattos, Daguito Rodrigues
Art Director: Elias Carmo
Copywriter: Kiko Mattoso
Account team: Thais Azevedo, Giovanna Garutti, Ana Flávia Back, Alessandro Martineli, Letícia Peixoto, Thaluana Muscat
Production: Luiz Fiorese, Tato Bono, Cayan Lobo
Job Coordinator: Rose Ramalho
Film Director: Cleber Almeida
Sound Production: Ritmika Audio Arts, Henrique Tanji
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Highest Rated

Spoonfeederxxx11's picture

Nice idea, just not sure how plausible it is to do something like this...

The problem with videos like this, they can be doctored and not actually reflect it's true success...

Too scammy for me...

Spoonfeederxxx11
Activity Score 184
Copywriter
morse's picture

Fun idea. Hope it works. Smoking is disgusting.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Spoonfeederxxx11's picture

Nice idea, just not sure how plausible it is to do something like this...

The problem with videos like this, they can be doctored and not actually reflect it's true success...

Too scammy for me...

Spoonfeederxxx11
Activity Score 184
Copywriter
@minas_mars's picture

Cool piece, I agree with the idea that it's true effect can be doctored.

@minas_mars
Activity Score 1814
Art Director at TBWA |

I'm gonna try say something positive

@minas_mars's picture

It's like being in prison. Paying with smokes.

@minas_mars
Activity Score 1814
Art Director at TBWA |

I'm gonna try say something positive

damnson's picture

It's a cool idea, but I don't think that smokers will do this.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

nice concept, Will not work long term.

kleenex
Activity Score 58777
Web Designer/Developer
skylerlei's picture

more cigarettes will be sold... haha after they ran out by playing with the machine.

skylerlei
Activity Score 34
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