Description
Ambient advertisement created by US Sydney, Australia for SBS, within the category: Media.
Vote Earth. Switch off your lights for Earth Hour March 28th 8:30-9:30pm.
SBS is committed to Earth Hour.
Creative Director: Josh Moore
Art Directors: Josh Moore, Adrian Ely
Copywriter: Nigel Clark
Agency Producer: Jeff Edwards
aside from the shoddy photoshopping work, I have no clue what this is about. can someone explain?
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I think; therefore I am
i think it's an ambient idea. ' ilove trees, save 'em... all about protecting nature.
Well if you actually read the copy on the media (or perhaps the explanation next to the image provided by Ivan?) you will see that it is promoting Earth Hour. And the insight of the people hugging the trees is from the internationally known term "tree hugger".
Great and lovely idea :)
Digital product designer | Custom URL shortener and smart links
Bad photoshopping? It's paper dolls huggin' the trees...
Still, I don't get it either.
I think it is an ambient idea, cardboard cutouts of people put around trees. However using cardboard / paper like this defeats the purpose of saving tree.
the chemicals used in the production of those cutouts, not to mention the irony of using paper, far outweigh any possible benefit here.
and using "treehuggers" only reinforces negative stereotypes; there's no clever reappropriation of the word here.
but, yes, it's _cute_.
Me gusta la idea, eso de abrazar arboles es muy bonito, simplemente se siente uno conectado y tocado por la publicidad. Si esta publicdad fuera dedicada a la accion directa con la naturaleza, como siembra de arboles, recuperacion de un parque o algo así, le daría un 10. De todos modos me gusta.
it's just a picture without any work on it...
I heard they used 100% recycled cardboard....
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