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Published/Aired: 
August 2014

Description

To emphasize the need for action, we staged a catastrophe and a rescue mission of the 12 year old girl Melika at the Copenhagen Central Station in August 2014.
The goal was to get passers-by to interact digitally through Instagram with the installation to raise awareness for the coming annual national fundraising for Save The Children Denmark.

Ambient advertisement created by We Love People, Denmark for Save the Children, within the category: Public Interest, NGO.

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Highest Rated

damnson's picture

Well, it's ok. It won't reach a whole lot of people though.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

damnson's picture

Well, it's ok. It won't reach a whole lot of people though.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

not feeling it.

kleenex
Activity Score 58793
Web Designer/Developer
Spoonfeederxxx11's picture

Ok... Only!!!

Spoonfeederxxx11
Activity Score 184
Copywriter
kick's picture

eeeeeeeeeeeeeeeeehu....

kick
Activity Score 3
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