Agency Network: 
Published/Aired: 
December 2014

Description

Ambient advertisement created by JWT, Brazil for Santa Casa de Misericórdia, within the category: Public Interest, NGO.

Advertising Agency: JWT, Brazil
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Highest Rated

Austin Video Production's picture

Interesting concept.

Austin Video Pr...
Activity Score 1310
damnson's picture

It's a cool idea, I like it a lot. But it's assuming that the people using these parking spots feel guilty, and I would say they don't (especially judging from their reactions at the end of the vid). Also, you won't reach a whole lot of people with these stickers.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

cwriter79's picture

Wow, this idea is bad. The connection you're making between handicap parking spaces and giving blood is tenuous at best. Also, the target audience seems wrong.

cwriter79
Activity Score 956
Copywriter at Cargo, LLC.
kleenex's picture

I disagree on the idea being bad. The target audience may be wrong, but that is the group you are hitting in this campaign.

kleenex
Activity Score 57885
Web Designer/Developer
Austin Video Production's picture

Interesting concept.

Austin Video Pr...
Activity Score 1310
Liviu's picture

I like the idea but it is not effective as you cannot get a big reach.
The only solution to transform this experiential in a good campaign: make this video viral by better editing, invest in youtube trueview to give a boost, send the video to media,
You get the idea, usual MKT tools...

Liviu
Activity Score 4401
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