Samusocial invited people to replace their voicemail message with a homeless person's plea for help. To do so, we invited four homeless people to record their very own message in which they raised awareness about the action. A platform was then created, in partnership with Belgium's 4 biggest phone operators, on which people could simply replace their voicemails in a few clicks... Thus turning Belgian voicemails into a huge, free media opportunity.
Ambient advertisement created by McCann, Belgium for Samusocial, within the category: Public Interest, NGO.