Replace Your Voicemail Message

Agency Network: 
Published/Aired: 
January 2013

Description

Samusocial invited people to replace their voicemail message with a homeless person's plea for help. To do so, we invited four homeless people to record their very own message in which they raised awareness about the action. A platform was then created, in partnership with Belgium's 4 biggest phone operators, on which people could simply replace their voicemails in a few clicks... Thus turning Belgian voicemails into a huge, free media opportunity.

Ambient advertisement created by McCann, Belgium for Samusocial, within the category: Public Interest, NGO.

Advertising Agency: McCann Brussels, Brussels, Belgium
Creative Directors: Olivier Roland, Benoit Hilson
Art Director: Cedric Minot
Copywriter: Jeremie Goldwasser
Web Designers: Gilles Deketelaere, Greg Pin
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Highest Rated

el-que's picture

Nice Idea.

el-que
Activity Score 65
Creative Director at ONEWILDCARD |

wanna help a fellow? start with what's in your hand.

kalpesh78's picture

wonderful.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

CommandZ's picture

Great idea. Thanks for my warm fuzzy of the day. Cheers!

CommandZ
Activity Score 2517
Creative Director
kleenex's picture

Loved it. Not so sure about the song though...

kleenex
Activity Score 58777
Web Designer/Developer
talkingisfree's picture

This is a great idea

talkingisfree
Activity Score 2712
Art Director
zouz08's picture

Somptueux! well done!!

zouz08
Activity Score 209
Art Director at IRAM Mons (Belgique |

come on, check our website:
www.fredandnico.com

nadiasimmone's picture

Fantastic idea. Good Job.

nadiasimmone
Activity Score 44
Client Servicing at OGM Commuications
el-que's picture

Nice Idea.

el-que
Activity Score 65
Creative Director at ONEWILDCARD |

wanna help a fellow? start with what's in your hand.

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