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Voices of Life

Agency Network: 
Published/Aired: 
May 2016

Description

Without the benefits of reaching full development in the womb, the preemies lose the nurturing sounds of their mothers, replaced by the beeping of machinery. This disconnect between the mom and her baby puts the child at higher risk of developing language and attention deficits.

Technology featured in “Voices of Life” records the mother’s voice and heartbeat “wombifying” the sounds and playing them to the baby through a speaker inside the incubator. The soothing sounds from the mother increase the babies’ early sensory experience and ultimately, improve their brain development. It also helps the mother “be there” virtually even though she is physically away from her child.

Ambient advertisement created by Leo Burnett, United States for Samsung, within the category: Electronics, Technology.

Advertising Agency: Leo Burnett, Chicago, USA
Chief Creative Officer: Mark Tutssel
Executive Creative Director: Dan Chodrow
Creative Director / Art Director: Brandon Cox
Creative Director / Copywriter: Debbie Mudd
Associate Creative Director / Art Director: Mikey Hester
Graphic Designer: Rob Schellenberg, Frances Macleod
Executive Producer: Matt Blitz
Producers: Keith Jamerson, Caitlin VanderKlok
Account: Ben Bartolomei, Lisa Bamber
Strategy: Wells Davis, Layla Revis
Production Company: Whitelist Collective
Directors: Bobby Moser, Ben Mullinkosson
Director of Photography: Brandon Kapelow
Executive Producer: Jared Anderson
Line Producer: Rich Salamone
Editorial House: Cut and Run
Editor: Ben McCambridge
Assistant Editor: Lee Bacak
Executive Producer: Amburr Faris
Post Production: MPC
Colorist: Kris Smale
App Production: Unit 9
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Highest Rated

BAdsoftheworld's picture

Nice and cute

BAdsoftheworld
Activity Score 3519
Yro's picture

Sometimes the greed for awards, overshadows the vision of true innovators. "Award work vs Real work" know the difference.

"Peek-a-Boo" lets parents bond with newborns in NICU (2013)
http://www.cbsnews.com/news/peek-a-boo-lets-parents-bond-with-newborns...

Yro
Activity Score 158
Art Director
kleenex's picture

not bad.

kleenex
Activity Score 58363
Web Designer/Developer
halaby87's picture

good but its a very specific problem

halaby87
Activity Score 10438
BAdsoftheworld's picture

Nice and cute

BAdsoftheworld
Activity Score 3519
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