Samsung has an objective to open more 300 stores around Brazil in 2013, bringing the technology and innovation even closer to the costumers. Considering that, Cheil Brazil created the “Reminder Wall”. Sticky Notes were placed on the wrapping in front of the Samsung stores that are going to be launched. The word “FUTURE” is designed with all these paper blocks. Each note that the visitor takes off has the message: “A new Samsung store is coming. Don´t forget it.”. Take a look at the video.
Ambient advertisement created by Cheil, Brazil for Samsung, within the category: Electronics, Technology.
Creatives: João Gabriel Gragnani, Marcelo Ferreira, Márcio Bittencourt
Creative Director: Maurício Machado
Accounts: Marcelle Fuoco, Cesar Arantes, Marcus Nakata
Account Director: Fernando Silva
RTVC / Art Buyer: Fabíola Camilo
Graphic Producer: Marcos Tsuda
Approval: Ana Okamoto, Demetrius Oliveira
Production Company: Coala Filmes
Director: Cesar Cabral
Producer: Anália Tahara e Stephanie Saito
Editor: Rodolfo Lofredo