Description
Ambient advertisement created by Leo Burnett, Australia for Samsung, within the category: Electronics, Technology.
Chief Creative Officer: Andy DiLallo
Activation director: Chris Ireland
Creative Directors: Kieran Ots & Zaid Al-Asady
Group Operations Director: Jeremy DeVilliers
Client Services Director: Amanda Quested
Senior Business Manager: Grace Kluver
Account Director: Laura Dowling
Developer: Farhan Amjad
Integrated Producer: Laurent Marcus
Video Production Company: The Pool Collective
Sound production company: Jam Studios
Production Company: Rapid VR
Director: Taylor Steele
Highest Rated
I love this advertisement. There are so many moving parts that come together to send a message. I like the use of real people instead of scripted actors. Sometimes simplicity within commercials brings them down to earth and make what you are seeing more believable to attractive. The start of the commercial takes advantage of your curiosity by placing the dive shop in an area where there would be no use for it. You could even see in the faces of those living in the town that they were curious and once they ventured in they wondered how they were going to dive being in the middle of the desert. The man behind the counter played it perfectly by brining them to the virtual reality set. Showing the actual reactions of those using the head set gives those watching at home the idea that what they are seeing is actually incredible. This would be hard to air on tv constantly however just due to the time constraints that commercials have. If they were able to edit it to about 30 seconds it would be perfect.
Evan Hollis
I love this advertisement. There are so many moving parts that come together to send a message. I like the use of real people instead of scripted actors. Sometimes simplicity within commercials brings them down to earth and make what you are seeing more believable to attractive. The start of the commercial takes advantage of your curiosity by placing the dive shop in an area where there would be no use for it. You could even see in the faces of those living in the town that they were curious and once they ventured in they wondered how they were going to dive being in the middle of the desert. The man behind the counter played it perfectly by brining them to the virtual reality set. Showing the actual reactions of those using the head set gives those watching at home the idea that what they are seeing is actually incredible. This would be hard to air on tv constantly however just due to the time constraints that commercials have. If they were able to edit it to about 30 seconds it would be perfect.
Evan Hollis
You may be able to do one minute, but not 30 seconds here.
I think this is a solid spot to sell the phone.
Good point on the 30 sec version, but maybe as a teaser and the audience would have to follow an URL to watch the whole thing.
All in all that's a pretty weird idea. Why open up the shop?
An axe murderer of ads.
Great product and ad.
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