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Shark diving in the desert

Agency Network: 
Published/Aired: 
February 2015

Description

Ambient advertisement created by Leo Burnett, Australia for Samsung, within the category: Electronics, Technology.

Advertising Agency: Leo Burnett, Sydney, Australia
Chief Creative Officer: Andy DiLallo
Activation director: Chris Ireland
Creative Directors: Kieran Ots & Zaid Al-Asady
Group Operations Director: Jeremy DeVilliers
Client Services Director: Amanda Quested
Senior Business Manager: Grace Kluver
Account Director: Laura Dowling
Developer: Farhan Amjad
Integrated Producer: Laurent Marcus
Video Production Company: The Pool Collective
Sound production company: Jam Studios
Production Company: Rapid VR
Director: Taylor Steele
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Highest Rated

emhollis's picture

I love this advertisement. There are so many moving parts that come together to send a message. I like the use of real people instead of scripted actors. Sometimes simplicity within commercials brings them down to earth and make what you are seeing more believable to attractive. The start of the commercial takes advantage of your curiosity by placing the dive shop in an area where there would be no use for it. You could even see in the faces of those living in the town that they were curious and once they ventured in they wondered how they were going to dive being in the middle of the desert. The man behind the counter played it perfectly by brining them to the virtual reality set. Showing the actual reactions of those using the head set gives those watching at home the idea that what they are seeing is actually incredible. This would be hard to air on tv constantly however just due to the time constraints that commercials have. If they were able to edit it to about 30 seconds it would be perfect.

emhollis
Activity Score 23

Evan Hollis

emhollis's picture

I love this advertisement. There are so many moving parts that come together to send a message. I like the use of real people instead of scripted actors. Sometimes simplicity within commercials brings them down to earth and make what you are seeing more believable to attractive. The start of the commercial takes advantage of your curiosity by placing the dive shop in an area where there would be no use for it. You could even see in the faces of those living in the town that they were curious and once they ventured in they wondered how they were going to dive being in the middle of the desert. The man behind the counter played it perfectly by brining them to the virtual reality set. Showing the actual reactions of those using the head set gives those watching at home the idea that what they are seeing is actually incredible. This would be hard to air on tv constantly however just due to the time constraints that commercials have. If they were able to edit it to about 30 seconds it would be perfect.

emhollis
Activity Score 23

Evan Hollis

kleenex's picture

You may be able to do one minute, but not 30 seconds here.

I think this is a solid spot to sell the phone.

kleenex
Activity Score 58667
Web Designer/Developer
ivan's picture

Good point on the 30 sec version, but maybe as a teaser and the audience would have to follow an URL to watch the whole thing.

ivan
Creative Director at Ads of the World
damnson's picture

All in all that's a pretty weird idea. Why open up the shop?

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

morse's picture

Great product and ad.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

halaby87's picture

This is cool

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

Liviu's picture

good experiential !

Liviu
Activity Score 4401
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