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Masterpiece Event

Agency Network: 
Published/Aired: 
September 2016
Samsung Ambient Ad -  Masterpiece Event

Description

Ambient advertisement created by Cheil, Spain for Samsung, within the category: Electronics, Technology.

Caption

Samsung's Masterpiece.

Advertising Agency: Cheil Worldwide, Madrid, Spain
Creative Director: Álvaro Rodríguez-Solano
Art Director: Teresa Marcos
Copywriter: Berta Sánchez
Marketing Services Director: Marc Micropoulos
Account Services Manager: Tim Meotti
Group Sr. Account Manager: Susana Casas
Sr. Project Manager: Patricia Rodrigo
Account Manager: Sandra Pérez
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Highest Rated

piratasolar's picture

Curious Pencil tiene algo de razón. esto podría haber sido mucho mejor. igual, tampoco es que dé asco, pero uno espera que Samsung tenga una comunicación más acorde a la calidad de la marca, no?

piratasolar
Activity Score 149
Creative Director at Técnico Superior en Propaganda y Publicidad / Licenciado en Comunicación Social
CuriousPencil's picture

Am assuming the headline is "Discover art in a new dimension," Very 'first-day-as-a-copywriter' effort.

The "I'm a grown up copywriter" effort of 'this is the profile, imagine the rest' is actually worse. Letting people imagine what can be produced from a one centimetre-deep screen is so wrong it's laughable. I imagine it looks shit. I imagine it breaks easily. I imagine it's so light it will blow off the wall. I imagine that 'imagine' is on its way to cliche mountain along with 'innovation' and 'solution' and I imagine you wish you'd done something better about now.

CuriousPencil
Activity Score 4225
Copywriter
Paloma's picture

hey take it easy man!

Paloma
Activity Score 531
CuriousPencil's picture

Paloma, I may have carried myself away with the language of my critique but it irks me to hell and back seeing words abused like this. If people can't use them, fine, switch jobs. Or hide your work from public fora like this one, whose purpose is feedback. I'm still a noob here and have apologised for my earlier flaming feedback on other campaigns, but I stand by what I said about this one. I'm not here to mock but if a car tells me it's a Formula One when it's a broken bicycle, I'm not going to believe it. Even after I've slapped myself for listening to talking cars.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

Sheez take it wasy man you're really breaking my balls on this one... take it easy.

Guest
CuriousPencil's picture

I'm being reserved. I didn't mention that she's holding it at arm's length like something rancid she's dropping in the bin. That would've been too much in one post.

CuriousPencil
Activity Score 4225
Copywriter
oxonic's picture

there's a TV below, man. so if viewers spend less than one second on average to read a print on a magazine I think what they can imagine is "I want to have it". If they think something along the lines of all you said above is because they're having a bad day, and that's beyond the creative director.

oxonic
Activity Score 682
Copywriter at none |

www.xavierespana.com

Guest's picture

I would not mind having one of those, i imagine i could easily transport it to my home :)

Guest
piratasolar's picture

Curious Pencil tiene algo de razón. esto podría haber sido mucho mejor. igual, tampoco es que dé asco, pero uno espera que Samsung tenga una comunicación más acorde a la calidad de la marca, no?

piratasolar
Activity Score 149
Creative Director at Técnico Superior en Propaganda y Publicidad / Licenciado en Comunicación Social
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